Social Media and Content Specialist

Explore the dynamic field of digital marketing, where innovation meets strategy to connect businesses with their target audiences. Digital marketing jobs encompass a wide array of specializations, including search engine optimization (SEO), social media marketing, content creation, email marketing, and pay‑per‑click (PPC) advertising. Professionals in this sector craft and implement marketing campaigns that drive brand awareness, generate leads, and increase sales.

The demand for skilled digital marketers is on the rise, reflecting the increasing importance of online presence for businesses of all sizes. Key responsibilities often involve analyzing data to optimize campaign performance, staying up‑to‑date with the latest digital trends, and collaborating with cross‑functional teams to achieve marketing goals. Whether you’re a seasoned expert or just starting your career, the digital marketing landscape offers opportunities for growth and advancement.

A bachelor's degree in marketing, communications, or a related field is often required. Certifications in Google Ads, SEO, or social media marketing can enhance your credentials. Strong analytical, communication, and creative skills are beneficial.

Typical responsibilities include developing and executing digital marketing strategies, managing social media accounts, creating engaging content, analyzing campaign performance, and optimizing marketing spend. Staying current with industry trends and technologies is important. Collaboration with other teams is often needed.

The salary range for digital marketing positions in Qatar typically falls between QAR 120,000 to QAR 360,000 per year, depending on experience, skills, and the specific role. Entry‑level positions may start at the lower end, while senior roles can command higher salaries. Benefits and bonuses can influence total compensation.

Some of the top employers for digital marketing roles in Qatar include Qatar Airways, Vodafone Qatar, and Ooredoo. These companies often have dedicated marketing teams and offer opportunities for digital marketing professionals. Other industries also seek digital marketing expertise.

About Us Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities.

In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40‑day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.

• Develop and execute a creative social media strategy across platforms (Instagram, Tik Tok, Facebook, X, Linked In, etc.), aligned with Keeta’s brand goals and philosophy.
• Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences.
• Plan and oversee the social media content calendar, ensuring timely and consistent content delivery.
• Monitor, track, and analyze performance metrics to increase engagement and reach.
• Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches.
• Participate in online communities, respond to comments/messages, and actively cultivate a loyal following.
• Keep a close eye on industry trends, competitor activity, and emerging social media tools.
• Manage external agencies as needed.

• Experience:
  
  At least 5 years of experience in social media management and content creation, with a particular focus on restaurant, e‑commerce, or food delivery platforms.
• Fluency in Arabic and English (spoken and written) is a plus.
• Proven track record of attracting and growing audiences through both organic and paid marketing campaigns.
• Excellent copywriting and storytelling skills, capable of creating across various digital platforms.
• Data‑driven thinking, able to translate analytical results into actionable insights.
• Excellent organizational and time management skills, able to handle multiple projects simultaneously.
• Ability to work flexibly in a fast‑paced, high‑growth environment.

What Makes This Role Exciting:
Rapidly growing new opportunities with bright prospects.