Digital Marketing Coordinator

OBJECTIVE/ PURPOSE OF THE JOB:

Support marketing efforts by managing digital platforms, including the e-commerce backend, and ensuring effective customer engagement. The role aims to enhance brand visibility, improve customer experience, and contribute to business growth through consistent marketing activities.

Operations:

• Manage social media accounts (posting, scheduling, engagement)
• Respond to customer queries across all digital platforms
• Coordinate with operations for accurate customer responses
• Upload and manage products on the e-commerce platform (e.g., Woo Commerce), including descriptions, images, and pricing.
• Apply basic SEO and keyword optimization
• Support marketing campaigns and promotions (online & offline)
• Maintain brand consistency across all platforms
• Support events and in-store promotions
• Create basic designs using Canva or similar tools as needed
• Stay updated on market trends, competitor activities, and consumer preferences, especially in the consumer electronics sector.
• Monitor and report on performance (sales, traffic, engagement)
• Track market trends and competitor activities
• Works closely with the operations, Sales, and designing teams
• Collaborates with design and digital marketing teams for campaign execution.
• Supports internal teams by providing timely updates on marketing activities, product uploads, and customer feedback.
• Interacts with customers through social media , emails, and online platforms.
• Coordinate with vendors or service providers for website support
• Monitors competitor activities and markets trends to align marketing efforts
• Represents the brand externally by ensuring consistent communication and engagement across all channels.

• Bachelor’s degree in Marketing, Communication, or a related field.
• Certifications in Digital Marketing, Social Media Management, or E-commerce are a plus
• 0-2 years of experience in marketing, social media management, and e-commerce operations.
• Experience in the consumer electronics industry is an advantage
• Exposure to product launches, marketing campaigns, or promotional activities is preferred
• Social media management (posting, scheduling, engagement monitoring
• E-commerce platform management (Woo Commerce, product uploads, bulk uploads, stock management)
• Basic SEO knowledge and keyword optimization
• Basic design skills (Canva or similar tools) is an advantage
• Good communication and coordination skills
• Ability to work with cross-functional teams (operations, designers etc.)
• Analytical mindset for monitoring social media and website performance