Head of Sales and Marketing

Qualifications & Responsibilities

• Diploma / Graduate / Post graduate degree or equivalent in Agriculture, Business Administration or Marketing.
• 10+ years of experience in direct or outside sales.
• 7+ years of experience in managing enterprise (B2B) Sales.
• Will spearhead the Sales and Marketing efforts of the organization, with accountability to positively influence the profitability.
• Strategize and develop aggressive, imaginative and innovative marketing strategies for the company and product, with a view to achieve market penetration, increase in market share and correct brand positioning.
• Streamline the current sales organization to:
  Set-up and develop an effective B2B sales model and organization.
• Revamp the current B2C sales model.
• Prepare long term & short-term sales plans collectively and for individual points of sale for maximum revenue generation.
• Proactively develop and supervise the execution of operational sales and marketing strategies to maintain optimum sales.
• Prepare and present daily, weekly and monthly reports with insights on current sales track against the original sales plan, shortfalls, corrective action, operational issues and proposed solutions.
• Create and implement system of continuous tracking & monitoring of the market trends/developments – to adapt company market portfolio effectively and fulfil the market demand seamlessly.
• Devise strategies for effective and real time market intelligence, leading to market driven decisions that helps improve production and sales operations as per market conditions and customer needs.
• Develop and effectively implement appropriate incentive schemes and structures for professionals in points of sale as well as for large account managers.
• Devise and execute strategies for proactively Identifying and building base of potential large clients
• Develop and implement strategy for effective management of Inventory through all sales channels (B2B and B2C).
• Adopt appropriate practices that will ensure disciplined adherence to stipulated government policies and processes governing the sales functional cycle.
• Manage and mentor a team of sales professionals and large account executives – Provide superior thought leadership, review and manage day-to-day performance, coach and develop skills and confidence of team members.
• Strong prospecting skills and excellent closing skills
• Proven results-orientation with clear focus on achieving quality and profitability
• Strong planning & organizing skills and the ability to forward-plan for results
• Strong will to critically assesses own and team performance
• Strong interpersonal skills and ability to build positive relationships