Senior Sales Consultant - Automotive

To achieve vehicle sales targets by understanding customer requirements, providing expert product consultation, managing the complete sales cycle, and delivering an exceptional customer experience. The Senior Sales Consultant will be responsible for generating and converting sales leads while maintaining strong customer relationships and contributing to overall dealership performance.

• Achieve monthly and annual vehicle sales targets in line with dealership objectives.
• Welcome customers professionally and understand their vehicle requirements, preferences, and budget.
• Provide detailed and accurate information on vehicle models, specifications, features, benefits, pricing, finance options, and promotions.
• Conduct professional vehicle demonstrations and test drives.
• Generate new sales opportunities through showroom traffic, digital leads, telephone inquiries, referrals, corporate accounts, and other channels.
• Follow up consistently with prospects and existing customers to maximize lead conversion.
• Manage the complete sales process from initial inquiry through negotiation, booking, documentation, invoicing, and vehicle delivery.
• Prepare quotations and sales proposals in accordance with company policies.
• Negotiate with customers within approved pricing and discount guidelines.
• Maintain accurate and updated customer information, sales activities, and follow-ups in the CRM system.
• Build and maintain long‑term relationships with customers to encourage repeat purchases and referrals.
• Coordinate with Finance, Insurance, Registration, Delivery, Service, and other departments to ensure a smooth customer experience.
• Handle customer objections, inquiries, and complaints professionally and handle complex issues when necessary.
• Maintain strong knowledge of the dealership's vehicle range, competitor products, market trends, and current promotions.
• Proactively contact existing customers for upgrades, replacements, and additional sales opportunities.
• Participate in promotional campaigns, exhibitions, roadshows, launches, and dealership events.
• Monitor competitor pricing, products, offers, and market activities and provide relevant feedback to management.
• Maintain a high level of showroom presentation and professional customer service standards.
• Prepare daily, weekly, and monthly sales activity and performance reports.
• Ensure all sales documentation is complete, accurate, and compliant with company procedures.
• Support and guide junior Sales Consultants by sharing product knowledge and effective sales practices.
• Perform any other duties assigned by the Sales Manager or management.