Sales Executive

We are looking for a motivated Sales Executive to drive the growth of our B2B Specialty Coffee and HORECA business in Qatar.

The Sales Executive will be responsible for penetrating the Qatar coffee market and developing B2B business across specialty coffee shops, local café chains, hotels, restaurants, roasteries, offices and other HORECA customers. This is primarily a new‑business acquisition role. The successful candidate will actively identify prospects, build relationships with decision-makers, introduce our products and capabilities, conduct tastings and commercial presentations, negotiate supply agreements and convert prospects into long‑term customers.

The role requires someone who is highly active in the market, commercially driven, comfortable opening doors and building relationships from the ground up, and able to develop a strong pipeline of customers across Qatar.

Develop and execute an active market‑penetration plan for the Qatar B2B coffee market. Identify and approach prospective customers including:

• Specialty coffee shops and local café chains
• Hotels and hospitality groups
• Restaurants serving specialty or premium coffee
• Existing coffee roasteries
• Corporate offices and institutional customers
• Other HORECA and retail opportunities

Continuously map the Qatar coffee market and identify high‑potential accounts and decision‑makers. Build a strong pipeline from initial prospecting through meeting, tasting, proposal, negotiation and closing. Conduct regular field visits and face‑to‑face customer meetings.

Generate qualified leads independently through market visits, networking, referrals and industry relationships. Understand each customer’s current coffee programme, volumes, suppliers, pricing, equipment and operational requirements. Present the appropriate brand solution based on the customer’s needs. Organize coffee tastings, cuppings and product presentations together with the technical coffee team when required. Prepare commercial proposals and negotiate pricing and commercial terms within approved guidelines.

Convert opportunities into signed customers and recurring coffee volume. Achieve agreed monthly and annual targets for:

• New B2B accounts
• Coffee volume in kilograms
• Revenue
• Gross margin
• Customer retention
• Account Development

Work closely with customers to ensure we remain their preferred coffee partner.

Coordinate internally to ensure smooth onboarding of every new customer. Work with the coffee, operations, supply chain and finance teams to ensure:

• Product availability
• Correct coffee specification
• Equipment readiness where applicable
• Training requirements
• Delivery arrangements
• Commercial documentation

Ensure the customer’s first experience with us is professional and seamless.

Develop a strong working knowledge of specialty coffee, including origins, processing methods, roast profiles, blends, espresso and brewing. Communicate our product quality and value proposition confidently to café owners, F&B managers, purchasing teams and coffee professionals. Coordinate closely with the Head of Coffee / Coffee Specialist on:

• Coffee selection
• Blend development
• Tastings and cuppings
• Brewing calibration
• Barista training
• Product troubleshooting

Translate technical coffee knowledge into clear commercial benefits for customers.

Monitor competitor activities, product offerings, coffee prices and market trends. Maintain current knowledge of major coffee suppliers and roasters operating in Qatar. Provide regular feedback on competitor pricing, customer requirements and emerging opportunities. Identify market gaps that can be commercially leveraged. Support management in developing pricing, product and market‑entry strategies.

Maintain an accurate and updated sales pipeline in the CRM. Provide clear forecasts of potential new customers, expected volumes and closing timelines. Maintain proper records of customer visits, proposals, negotiations and follow‑up actions. Provide regular sales and market‑development…