Director of Sales and Marketing

Be the innovative and dynamic motivating force driving hotel revenue and market share goals!

Compensation: $50,000 to $55,000 per year plus bonus

• Insurance enrollment available from DAY 1!
• Paid time off available from DAY 1!
• Holiday pay available from DAY 1!
• Hotel and travel discounts at worldwide destinations!
• Professional development and promotion opportunities!

The Director of Sales drives revenue generation through aggressive goal setting, team motivation, and proven sales strategies. Keen understanding of market trends, intuitive networking, and adept negotiation skills are necessary for success as a Director of Sales. The primary role of the Director of Sales is to lead hotel profitability through an innovative and entrepreneurial spirit, develop and execute a strategic sales and marketing plan, motivate the sales team to exceed targets, and achieve revenue and market share goals.

• Using business tools and first-hand observation, analyze market competition, market trends, and identify client needs.
• Provide strategic, data-based revenue management plans for the hotel including rate development, establishment of group thresholds, space utilization, demand analysis, market mix management, and deployment strategies
• Proactively solicit and secure business from new and prospective clients using proven sales strategies aligned with the hotel’s brand and vision.
• Provide collaboration, mentorship, coaching, and training to hotel sales team, continually assessing strengths and opportunities of team members.
• Ensure effective utilization of selling guidelines to maximize revenue contribution from all segments, employing cross-segment selling strategies when needed.
• Coordinate and facilitate sales calls with the hotel and corporate teams
• Manage client contract process including negotiation, provisions, supplemental solution selling, and contract generation, capturing all information necessary for execution and billing.
• Coordinate and conduct site tours emphasizing features to meet client needs and opportunities to enhance overall satisfaction.
• Engage in purposeful communication and build long-lasting rapport with clients, creating an open dialogue to uncover client expectations and unrealized needs.
• Promote hotel brand loyalty programs, encourage client participation, and offer special rate packages and upgrades when appropriate.
• Effectively communicate with hotel departments to ensure timely and accurate delivery of client expectations, fulfillment of needs, and challenge resolution.
• Always maintain professionalism consistent with hotel brand and company expectations.

• 5+ years of sales experience, preferably in hotels or related field
• 4-year degree in hospitality management or sales preferred, or equivalent experience and education

• Exceptional verbal and written communication skills, including electronic communication
• Must be able to speak, read, and write in primary language used in the workplace

• 8+ hours per day sitting desk/computer; stand and walk occasionally throughout workday
• Lift, lower, and maneuver up to 10 pounds occasionally
• Manual dexterity and repetitive motions required throughout workday

Founded in 1985 and based in Chicago, First Hospitality is a forward-thinking hotel development, investment, and management company. First Hospitality’s strategic vision is to create value for all through excellence and an openness to doing things differently.

First Hospitality seeks to attract and retain a high-performing and diverse workforce in which employee’s differences are respected and valued to better meet the varying needs of the customers we serve. FH fosters an inclusive work environment that promotes collaboration, flexibility, and fairness. Equal Opportunity Employer.

Enveloped by lush grounds teeming with swaying palm trees, the resort-style setting of Victoria Palms Inn & Suites sits in the heart of the Rio Grande Valley, just minutes north of the border and moments from McAllen, Texas.

Our pet-friendly hotel in the center of Donna offers a heated outdoor pool, hot tub, flexible space for meetings, receptions, and events, and a casual seasonal restaurant, which is open from November through March. Prepare a meal for the family in one of our expansive suites offering full kitchens and separate bedrooms.

Located just minutes from the banks of the Rio Grande, our hotel puts you close to recreation and cultural sites like the Santa Ana National Wildlife Refuge and the Basilica of the National Shrine of Our Lady of San Juan del Valle.