Lead Outside Sales Representative
Listed on 2026-03-01
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Sales
Outside Sales, Sales Representative, Business Development, Sales Manager
Location: Florida (must be Florida‑based and willing to travel regularly)
Employment Type: Full‑Time | Outside Sales Exempt
Compensation: $60,000-$80,000 Base | $90,000-$120,000 OTE
About Us
We are an established, fast‑growing consumer brand expanding into a new line of hemp‑derived beverages. This product line has not yet launched, and we are hiring a highly driven sales leader to build the Florida market from the ground up.
If you thrive in field‑based selling, love opening new accounts, and want to lead a new category in a high‑growth environment — this is your role.
About the Role
As the Lead Outside Sales Representative for Florida, you will own territory development, distribution expansion, and all field sales efforts for our hemp‑derived beverage launch. This is a true outside sales position, with the majority of your time spent in the field meeting with retailers, on‑premise accounts, and distributors.
You will play a foundational role in establishing our footprint and will be positioned for future team leadership as the market grows.
What You’ll Do
- Serve as the primary outside sales lead for the Florida market
- Conduct door‑to‑door field sales to open new retail and on‑premise accounts
- Build and expand relationships with retailers, distributors, and key decision‑makers
- Execute account visits, demos, tastings, merchandising, and promotional activations
- Own territory strategy, routing, account pipeline, and performance metrics
- Track field activity, distribution, and sales results using CRM tools
- Provide regular market feedback directly to senior leadership
- Establish foundational processes and best practices for future sales hires
Who You Are
- 3–6 years of CPG sales experience (beverage preferred)
- Experience in outside sales, field sales, or territory management
- Strong track record of opening new accounts and driving distribution
- Comfortable with cold outreach, pitching buyers, and door‑to‑door selling
- Familiar with retail, on‑premise, or food service channels
- Experience working with distributors, brokers, or DSD partners
- Knowledge of hemp, CBD, or regulated categories is a plus (not required)
- Entrepreneurial mindset — you treat your territory like a business
- Based in Florida with the ability to travel frequently
Why You’ll Love This Role
- You own the Florida market — high visibility and real influence
- Play a key role in launching a brand‑new beverage line
- Startup energy with the structure and support of an established brand
- Clear path to building and leading a sales team
- Significant upside as the category and product line scales
Compensation & Benefits
- Competitive base salary + performance‑based commission
- On‑Target Earnings (OTE): Meaningful upside tied to market growth
- Medical, Dental, and Vision insurance
- 401(k) with employer contribution
- Company‑provided mileage reimbursement or car allowance (optional — can edit)
- Paid Time Off (PTO) & company holidays
- Travel reimbursement for field activities
- Opportunities for rapid growth and leadership development
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