Consumer Loyalty Program Manager

Responsibilities

• Develops and implements a loyalty program strategy that reflects Regions’ values and strengthens customer retention
• Identifies innovative opportunities to differentiate Regions’ loyalty offerings in the marketplace
• Ensures loyalty initiatives enhance the overall customer experience and aligns with Regions’ brand promise
• Oversees customer communication strategies for program launches, updates, and engagement campaigns
• Collaborates with analytics and technology teams to leverage data for personalization and program optimization
• Understands how technology platforms support loyalty programs and ensures seamless integration
• Partners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty experiences
• Builds strong relationships across internal and external stakeholders to ensure program success
• Defines key performance indicators (KPIs) and tracks program performance, providing insights and recommendations for continuous improvement
• Manages budgets and resources effectively to deliver on strategic objectives

• Bachelor’s degree in a related field
• Twelve (12) years of experience in card loyalty or relationship loyalty product management for a financial services company, loyalty marketing, or loyalty program/vendor product management
• Certification in Agile Product Management or Pragmatic Marketing model (preferred)
• Entrepreneurial mindset with a focus on innovation and customer-centricity
• Experience with financial P&L management and/or proforma level product P&L development and management
• Experience with the financial treatment of loyalty programs and accruals
• Experience with omni-channel marketing and personalization strategies
• Familiarity with regulatory requirements in financial services
• Knowledge of consumer bank relationship lifecycle management and product specific retention and growth drivers
• Proven track record of leading large-scale, customer-focused initiatives