Social Media Strategist

If you believe social media should lead the work — not just support it — keep reading.

Hiebing is a strategy‑led marketing and advertising agency fueled by curiosity and built on collaboration. With teams in Madison and Austin, we create integrated work that moves people and drives real business impact.

• Lead social media strategy across multiple clients and industries
• Lead social media productions from concepting to capturing video
• Lead influencer strategy, liaise with creators and drive campaign execution
• Collaborate with creative, account and media teams to shape integrated ideas
• Analyze performance and turn data into clear, actionable recommendations
• Present strategies and campaign ideas directly to clients
• Leverage AI‑enabled tools to streamline research, trend analysis, content planning and reporting, creating more time to focus on strategic thinking, creative collaboration and delivering meaningful results for clients
• Use AI‑enabled tools to accelerate content planning, reporting narratives, audience insights and client communications, while ensuring final recommendations reflect strategic thinking, sound judgment and each client’s unique goals and voice

• 3–6 years of experience in social media or content strategy (agency experience strongly preferred)
• Strong understanding of platforms like Tik Tok, Meta, You Tube and emerging channels
• Comfort leveraging AI‑enabled tools while applying thoughtful judgment to ensure recommendations, content and insights remain accurate, relevant and aligned with client goals and Hiebing’s standards of excellence
• Ability to balance strategic thinking with hands‑on execution
• Confidence working directly with clients and cross‑functional teams
• A clear point of view — you don’t just execute, you push the work forward

• You build on ideas with a "Yes, and" mindset
• You bring curiosity and challenge thinking in a productive way
• You care about both the work and the people behind it
• You hold high standards and take ownership of outcomes

Benefits include:
Hybrid work flexibility, health dental insurance, paid parental leave, matching 401(k) profit sharing, a professional development fund and many more! This position is a hybrid position.

• Hybrid role based in Madison, WI (in‑office Monday–Wednesday; remote Thursday–Friday)
• Must be authorized to work in the U.S. without current or future sponsorship