Social Media Manager

Legal Associations Management (LAM) is a full-service association management and event management company serving the legal industry. We manage legal associations and produce national conferences, academies, and events that bring together attorneys and legal professionals from across the country. Our marketing and social media efforts are primarily focused on promoting these events while also supporting the growth and engagement of the legal associations we manage.

Our environment is casual, fast-paced, and collaborative, with most of the year focused on building and executing high-quality event experiences. Team members are encouraged to take initiative, share ideas, and grow personally and professionally.

We’re looking for someone who is creative, goal-driven, action-oriented, and excited to help tell the stories behind our events, speakers, attendees, and the legal communities we serve.

The Social Media Manager will oversee content across Instagram, Facebook, Linked In, You Tube Shorts, and Reddit for multiple LAM-managed brands, professional associations, and national events.

This role goes beyond simply filling a content calendar. The Social Media Manager will be responsible for creating engaging, strategic content that builds brand authority, strengthens community, supports organizational goals, and maximizes the value of the content and expertise already available across LAM.

The ideal candidate should be equally comfortable writing a strong caption, identifying the best 30 seconds of a speaker interview, creating an engaging Reel, responding to a direct message, and spotting an industry conversation that could become our next great piece of content.

• Manage day-to-day social media content across multiple LAM-managed brands and events.
• Create and maintain weekly and monthly social media calendars based on organizational priorities, campaigns, events, and audience interests.
• Write clear, engaging, and brand-appropriate social media copy.
• Design social graphics and carousels using Canva or similar platforms.
• Create and edit short-form video content for Instagram Reels, Facebook Reels, Linked In, and You Tube Shorts.
• Identify strong hooks, quotes, educational moments, and storytelling opportunities within interviews, presentations, testimonials, and event footage.
• Repurpose content across multiple platforms and formats to extend its reach and lifespan.
• Develop recurring content series that strengthen individual brand identities and provide ongoing value to audiences.
• Create content that supports discoverability through social search, traditional search, and emerging AI-driven platforms.
• Monitor direct messages, comments, mentions, tags, and Story interactions across active accounts every business day.
• Respond to routine questions and appropriately route inquiries that require assistance from another department.
• Engage with attorneys, members, speakers, sponsors, partners, and relevant industry accounts.
• Monitor Reddit and other social conversations for emerging topics, audience questions, and content opportunities.
• Participate appropriately and transparently in relevant Reddit communities when permitted.
• Support onsite social media coverage at select national events.
• Capture and organize photos, videos, speaker interviews, testimonials, and behind-the-scenes event content.
• Maintain an organized library of social media and video assets for future use and repurposing.
• Proofread and verify all content before publication, including spelling, grammar, names, titles, dates, locations, links, and event information.
• Monitor social media analytics and identify trends in reach, engagement, shares, saves, comments, video retention, website traffic, and follower growth.
• Prepare monthly social media performance reports with actionable insights and recommendations.
• Stay current on social media trends, platform changes, content formats, AI tools, and digital marketing best practices.
• Collaborate with the Marketing Manager, Chief Marketing Officer, and other departments to support broader marketing and organizational goals.

• 2+ years of professional social media,…