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Marketing Director
Job in
Dothan, Houston County, Alabama, 36303, USA
Listed on 2026-08-16
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-16
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Sales & Marketing -
Sports/Fitness/Wellness
Sales & Marketing
Job Description & How to Apply Below
- Develop and execute local marketing strategy to support the franchise fitness brand
- Oversee marketing initiatives across multiple locations
- Ensure brand consistency and increase local market penetration
- Drive new member acquisition and marketing retention efforts
- Report on pipeline, membership sales, and LTV:
CAC
- Minimum of 7 years of marketing experience
- At least 3 years in franchise/multiple location management
- Bachelor’s degree in marketing, Business, or related field
- Proven track record of driving successful marketing campaigns in the fitness, health, or wellness industry (franchise experience a plus)
Demonstrates expertise in developing and executing marketing strategies for franchise fitness brands, with a strong focus on member acquisition, retention, and brand consistency across multiple locations.
Highest-signal resume keywords- Marketing Strategy Development
- Franchise Management
- Member Acquisition
- Campaign Execution
- Market Penetration
- Marketing Campaigns
- Data Reporting
- Sales Pipeline Management
- LTV:
CAC Analysis - Brand Consistency
- Bachelor’s Degree in Marketing
- Bachelor’s Degree in Business
- Fitness Industry
- Health Industry
- Wellness Industry
- Local Market Penetration
- Marketing Retention Efforts
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