Retail Sales Lead

Retail Sales Lead (RSL)

Buffalo Rock Company – award‑winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non‑alcoholic beverage portfolio in the country, including several beloved global and regional brands.

The Retail Sales Lead (RSL) is a key member of the Retail Sales team whose primary duty is selling Buffalo Rock products in the field, generally in relief of other field sales employees who may be absent. The RSL is also responsible for assisting with the training of new employees.

• Sell Buffalo Rock products in the field, usually in relief of other field sales employees who may be absent.
• Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. Travel may be required. May be required to be on‑call.
• Provide/facilitate on‑the‑job sales training in the field for new sales employee‑partners, provide ongoing sales training for veteran sales employee‑partners as necessary, and perform/participate in evaluations as necessary.
• Ensure all assigned employee‑partners are kept trained and updated on an ongoing basis as it relates to the Functional (Safety, Handheld Operation, Settlement, Etc.), Practical (Policies /Procedures from the Company, Franchise, and Corporate Security Manuals), and all other BRC standards and aspects of their assigned duties.
• Train employee‑partners to service all accounts in accordance with BRC Standards.
• Develop and maintain positive professional customer relationships.
• Must cover (work) open positions created due to employee vacations, personal days, turnover, and change of job position or route when needed on an infrequent basis.
• Assist with store resets, running Hot Shots, building displays, and making bulk deliveries when needed.
• Train employee‑partners to visit all assigned accounts based on Franchise Policy.
• Understand all assigned sales objectives under the Mid‑Management Accountability Balanced Score Card through the combined efforts of the assigned employee‑partners.
• Understand the service of all accounts with BRC standards using all Corporate and Franchise defined merchandising standards through the individual and the combined efforts of the assigned Employee‑partners.
• Understand and recommend when needed the Progressive Discipline Procedures as outlined in the Company Policy Manual.
• Communicate all transshipping activity in accordance with Company Policy and Procedures.
• Take ownership of the Core Values to ensure the group’s success.
• Communicate with the ADC / RSM all new account opportunities.
• Notify ADC / RSM of any change to an existing account, including ownership or closure, etc.
• Properly complete all required paperwork to Company Policy and timeline.
• Train employees to monitor all assigned accounts for CDA compliance.
• Train employee‑partners to know each manager/buyer at each account by name and keep them updated on all Buffalo Rock Company pricing, new product, and any information pertinent to mutual business needs.
• Train employee‑partners to sell‑in all current and future products, including all brands and packages distributed by the Buffalo Rock Company following BRC Standards.
• Train employee‑partners to continuously seek authorization and full distribution for all current and future products distributed by the Buffalo Rock Company.
• Train employee‑partners to communicate daily any product shortages, product returns, refused orders, changes to next delivery order, account information changes, or any operational items.
• Train employee‑partners to ensure that all marketing programs with assigned /selected accounts are implemented and maintained, and report and remedy any non‑compliance under BRC standards.
• Maintain required BRC standards per account.
• Execute and achieve all account program key objectives.
• Train employee‑partners to properly rotate all products in accordance with BRC standards.
• Train employees to remove all damaged products on each account visit following Company policy and procedure.
• Assist…