Director, Product Management - Government Segment

Company

Highmark Health

This role will lead product management efforts specifically focused on the Acquisition & Onboarding portfolio within the Government segment (Medicare and ACA). The incumbent will be responsible for defining and executing strategies that drive membership growth, enhance member retention, and optimize the onboarding experience to foster engagement and confidence among our government members. This includes leveraging a deep understanding of market trends, government regulations, and the unique needs of our target audience to develop and launch innovative products and solutions.

The leader will be accountable for defining strategy, formulating roadmaps, and ensuring value realization, ultimately shaping exceptional experiences and achieving critical business outcomes for the government segment.

• Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity. Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
• Product Strategy & Vision
• Define and articulate a clear product vision and strategy, communicating it effectively to stakeholders across the organization. Conduct market research, competitive analysis, and customer insights to identify unmet needs and opportunities for product innovation. Apply Human Centered Design principles to develop new products and experiences that delight and create durable customer and business value.
• Socialize product strategy and roadmap with key stakeholders and obtain buy-in.
• Develop and maintain a comprehensive multi-year product roadmap that aligns with the company's strategic goals and segment/market trends.
• Identify & develop relationships with stakeholders to foster collaboration and influence business strategies & adjust product roadmap & strategy.
• Product Development & Management
• Lead the product development process from ideation to launch, working closely with cross‑functional teams including engineering, design, technology, operations, marketing, and sales.
• Define product requirements, user stories, and acceptance criteria, ensuring alignment with experience strategy, business objectives, and customer needs.
• Manage product backlog, prioritize features, and track progress against timelines, budgets, and value realization.
• Conduct user testing and gather feedback to continuously improve product usability and performance.
• Product Lifecycle Management
• Monitor product performance metrics, analyze data, and identify areas for improvement.
• Develop and implement strategies for product optimization, growth, and expansion.
• Manage product in accordance with our Product Management lifecycle from launch to sunset, ensuring smooth transitions and minimizing disruption to customers, and engaging appropriate teams (research, design, marketing, engineering) as needed throughout lifecycle.
• Team Leadership & Collaboration
• Build, mentor, and lead a high‑performing team of product managers and analysts.
• Develop and deliver messaging that provides clear direction with needed context and strategic connection for teams.
• Foster a collaborative, innovative and data‑driven culture within the product team.
• Lead teams through complex organizational or strategic changes with intention and optimism while maintaining team morale.
• Effectively communicate product vision, strategy, and progress to stakeholders at all levels.
• Industry Expertise & Compliance
• Stay abreast of industry trends, regulations, and best practices in the health care sector & ensure comply with relevant regulations and industry standards.
• Other duties as assigned or requested.

• 7 years of experience in product management, strategy, operational improvement, and/or consulting or other relevant experience, preferably within the health insurance industry.
• 5 years of experience in Management or leadership role.

• None

• Through knowledge of membership,…