Manager, Faculty Marketing Strategy

Role Overview

The Faculty Marketing Manager is responsible for developing and executing a repeatable, scalable faculty marketing strategy that increases faculty preference, adoption, and usage. The focus is on turning AI innovation into teachability, peer validation, and practical classroom application. This role plays a central part in developing faculty preference and usage through AI literacy, and strengthens faculty usage, increases advocacy, and improves downstream student preference—especially across Tier A+ feeder schools.

The role’s primary responsibility is to translate faculty growth priorities into targeted programs, content, segmentation, and go‑to‑market actions that drive measurable adoption, usage, and preference. The Manager will lead the development of faculty‑specific programming, AI literacy resources, advisory and conference strategies, onboarding and follow‑up sequences, and faculty proof points that support stronger engagement and conversion.

Success in this role requires strong faculty audience understanding, marketing strategy capability, program design discipline, cross‑functional influence, and the ability to build repeatable motions that translate strategic priorities into measurable outcomes.

• Lead the development of a repeatable, scalable faculty marketing program portfolio designed to increase faculty preference, AI adoption, and usage.
• Develop and execute faculty‑focused strategies that convert interest in AI and innovation into practical teaching applications, stronger peer validation, and sustained product engagement.
• Build programs that support stronger faculty participation, improved segmentation, expanded advocacy, and greater alignment between faculty engagement and student preference outcomes.
• Ensure faculty programming is designed to scale across priority segments while maintaining a stronger emphasis on Tier A faculty and Tier A+ feeder schools.
• Lead faculty advisory and conference strategy by expanding participation in advisory boards, including dean, doctrinal, and other faculty‑facing forums that help strengthen influence and advocacy.
• Support faculty‑specific account planning by translating strategic priorities into actionable recommendations for field execution.

• Lead full faculty segmentation to prioritize products, content, and programs across key audiences such as legal writing and research faculty, clinics, doctrinal faculty, librarians, research faculty, and adjuncts.
• Own Tier A+ faculty target lists and engagement strategy, ensuring resources and outreach are focused on the highest‑impact schools and faculty relationships.
• Develop differentiated messaging, program paths, and engagement strategies based on faculty segment needs, institutional context, and adoption opportunity.
• Support the creation of distinct faculty account plans for BPACs and LAs by translating faculty priorities into actionable targeting and engagement guidance.
• Design and manage faculty onboarding and follow‑up sequences that improve conversion, repeat participation, and sustained engagement after programs and events.
• Coach and equip sales representatives with faculty‑relevant content, messaging, and program guidance that improves faculty conversations and curriculum integration efforts.

• Lead the development of faculty‑specific workflows that assist with practical use cases for library, LR&W, and doctrinal faculty.
• Build a sales and marketing motion around faculty‑specific workflows, ensuring faculty value propositions are segmented, clear, relevant, and tied to practical use cases.
• Develop an “AI literacy in legal research and drafting” teaching toolkit, including content and supporting go‑to‑market approaches that make AI innovation more teachable and easier for faculty to adopt.
• Partner with Product, Go‑to‑Market, and Sales stakeholders to ensure workflows, teaching content, and faculty materials support broader adoption and engagement objectives.

• Faculty Audience Strategy:
  Ability…