Product Marketing Manager - B2B

Responsibilities

• Go-to-market strategy and execution:
  Bring new Employer products or features to market. Support GTM motions for Glassdoor’s products across in-product, sales, enablement and marketing channels.
• Messaging and positioning:
  Drive differentiated messaging and storytelling strategy for Glassdoor’s B2B audience. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels. Develop proof points, claims and positioning, setting our solutions apart in the market.
• Customer insights:
  Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy. Deepen understanding of employers’ pain points and needs partnering with Sales, UX Research, and analytics teams.
• Cross-functional partnership and influence:
  Establish excellent communication and collaboration with a wide set of cross-functional teams to drive alignment and on-time campaign delivery. Partner with Product to brainstorm, test, and launch employer-centric solutions that provide value to an HR and Marketing user audience.

• Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior – grounded in research, data, and excellent product intuition.
• Demonstrated expertise in crafting narratives, messaging, and positioning that resonate with target audiences, translate product value, and drive adoption and engagement.
• Proven track record in developing and executing go-to-market strategies and marketing channel campaigns, driving alignment with key cross-functional partners, leading execution, and delivering measurable business outcomes.
• Excellent analytical skills, demonstrated ability to take on complex problems and pinpoint key insights, and turn those into actionable recommendations and initiatives.
• Demonstrated relationship building, determining key partners’ point of view and developing storytelling to meet it.

Tier 1 - United States of America 110, USD per year

Tier 2 - United States of America 121, USD per year

Tier 3 - United States of America 133, USD per year

Tier 5 - United States of America 151, USD per year

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

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