Senior Manager, Marketing, Brand and Digital Strategy

If you care about the opportunity to grow, to make a difference, to build a future and a life, then we just might have the career for you. Care to talk?

Bayhealth Medical Center is Central and Southern Delaware's healthcare leader with hospitals in Dover and Milford, as well as stand-alone Emergency Department in Smyrna and a hybrid Emergency Department and Urgent Care in Milton. We offer various practice settings throughout Kent and Sussex Counties. Bayhealth Medical Center Kent Campus is 90 minutes from Philadelphia, Washington, DC and Baltimore. Our Sussex Campus is 30 minutes to the Delaware beaches and relaxation in the sand!

Bayhealth Medical Center offers a competitive salary and comprehensive benefits package (for eligible positions) including:

• Generous Paid Time Off and Paid Holidays
• Matching 401(k)/403(b) Plans
• Excellent Health, Dental, and Vision
• Disability and Life Insurance options
• On Site Child Care
• Educational Reimbursement
• Health Care and Dependent Care Flex Spending Accounts
• Plus, an array of Voluntary Benefits to include Critical Care Coverage and more!

Location:
Frear House - Marketing

Status: Full Time 80 Hours

Shift: Days

SALARY RANGE:  -  YEARLY

General

Summary:



The Senior Manager of Marketing, Brand & Digital Strategy reports to the Vice President of Marketing, Communications & Community Outreach and serves as a strategic marketing and growth leader responsible for advancing Bayhealth's brand, consumer engagement, digital strategy, and business growth initiatives.

This role leads development and execution of integrated marketing, brand, and digital strategies that support Bayhealth strategic priorities, improve patient engagement and access, strengthen market position, and drive measurable organizational growth. The Senior Manager partners closely with executive leadership, operational leaders, physicians, service line/dyad leaders, finance, access, and analytics teams to identify strategic growth opportunities and translate business priorities into actionable marketing and engagement strategies.

The Senior Manager oversees enterprise marketing strategy, CRM and digital engagement initiatives, brand management, web and digital operations, Retail Services, and creative strategy while leading a high-performing team focused on innovation, accountability, operational excellence, and measurable outcomes. This role is expected to leverage data, analytics, consumer insights, operational readiness, and emerging technologies to strengthen targeting, improve engagement, support growth, and help position marketing as a strategic driver of organizational performance rather than solely a support function.

The Senior Manager is a collaborative and forward-thinking leader who understands healthcare business strategy, market dynamics, digital engagement, access strategy, and consumer behavior and can effectively use marketing and communications strategies to solve complex organizational challenges and drive measurable results.

Responsibilities:

1. Leads development and execution of integrated, data-driven marketing strategies aligned with Bayhealth's strategy, organizational priorities, service line and ambulatory growth initiatives, patient access strategies, and enterprise business objectives.
2. Partners closely with executive leadership, operational leaders, physicians, finance, analytics, and service line teams to identify strategic growth opportunities and develop marketing strategies that support patient acquisition, retention, referral growth, market differentiation, and improved consumer access to care.
3. Develops annual enterprise marketing plans, campaign strategies, and associated budgets that align organizational resources to the highest strategic priorities and measurable growth objectives.
4. Utilizes market research, financial data, consumer insights, operational performance indicators, competitive analysis, and CRM intelligence to guide strategic marketing recommendations, prioritize investments, improve targeting, and support measurable organizational outcomes.
5. Partners with operational, access, digital, and clinical leadership teams to reduce barriers to care, strengthen digital conversion opportunities, improve consumer access pathways, and ensure marketing initiatives are operationally aligned prior to launch.
6. Leads development of B2B marketing, physician engagement, referral development, and strategic outreach initiatives that strengthen relationships with employers, community organizations, physicians, referral partners, and other key stakeholders.
7. Serves as a strategic business partner across the organization, helping leaders identify innovative opportunities where marketing, digital engagement, brand strategy, and communications can solve operational challenges, improve consumer experience, and drive organizational performance.
8. Leads strategic oversight and optimization of CRM, marketing automation, digital engagement, and consumer targeting initiatives to improve segmentation,…