Director of Sales and Marketing

## Director of Sales and Marketing Apply locations:
Dover, Delaware time type:
Full time posted on:
Posted Todayjob requisition :
JR- E Lebanon Road, Dover, Delaware 19901#

Job Description The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.
* Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
* Develop model room according to protocols
* Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
* Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
* Complete all marketing reports in a timely manner
* Lead internal marketing meetings
* Manage all inquiries personally when in the building
* Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
* Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
* Provide customer service training as part of the orientation of all new hires and at least annually to all staff
* Promote all appropriate sales enhancements
* Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling
* Use lead tracking system to document all contacts with prospects
* Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day
* Identify needs, barriers, and next steps for each inquiry
* Generate required reports related to marketing activity by using lead tracking system
* Conduct external marketing calls according to corporate schedule, and dependent on census
* Enter calls in lead tracking system
* Follow-up on all external calls
* Host community events according to predetermined schedule
* Establish, promote and/or work with senior care support groups
* Promote the community as a meeting space for local groups
* Build community relationships through participation in networking groups at least 1x weekly
* Serve as educational spokesperson on aging and health issues
* Develop Resident Referrals through promotion of incentives and housewarming parties
* Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads
* Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival
* Ensure that each apartment is ready for move-in utilizing the room readiness checklist
* Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary
* Respond to all resident and family concerns in a timely manner
* Participate in the resident and family survey process and respond to any concerns mentioned
* Develop family events according to corporate guidelines and in collaboration with other members of the marketing team
* Develop an active Respite Program
* Visit residents when in the hospital
* Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed
* Develop positive relationships with local media to promote coverage of the community
* Other duties as assigned
** Requirements:
*** Must have a High School Diploma or GED
* Bachelor’s degree preferred or equivalent experience
* Three years’ experience working as a marketing director in senior care
* Demonstrated ability to build a census
* Ability to analyze data and develop and implement a marketing plan
* Strong organizational skills and ability to multi-task and complete projects on time
* Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
* Must possess strong oral and written communication skills and be proficient using computer programs
* Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
* Must be able to lift, carry, and push up to 25lbs# Why Harmony?
* 401k + Fulltime &…