Director, Thought Leadership, Content Marketing

Our Mission

As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

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* Comscore, Total Visits, March 2025)

The relationship between employers and workers has never been more consequential – or more contested. At Indeed, we operate at the centre of that tension, and the Director of Thought Leadership role exists to help the market make sense of it. We’re seeking a seasoned, entrepreneurial Director with newsroom instincts and brand journalism experience to shape the future of Indeed’s editorial content.

This is a true editorial leadership role: setting strategy, leading and developing a team of five, and operating at the frontier of thought leadership in a landscape where AI-generated content is increasingly prevalent and trusted human insight is a key differentiator.

The Director will operate within Indeed’s Content Centre of Excellence (CCoE), reporting to the Senior Director of Corporate Marketing, and will manage a team of five. The CCoE operates on a “Fewer, Bigger, Better” philosophy, prioritizing high-impact, proprietary content grounded in data and structured around Category Entry Points (CEPs) that connect Indeed’s corporate narrative to real gaps in the market conversation.

A critical part of the role is close partnership with Indeed’s Hiring Lab, our in‑house economic research team, translating proprietary economic insights into compelling editorial content that employers find genuinely essential.

• Own and evolve the strategy for Indeed’s thought leadership content, spanning Linked In, Substack, newsletters, and emerging channels
• Partner with Hiring Lab, GTM, Country Marketing, Product Marketing, and Enterprise Marketing to expand reach, deepen engagement, and drive commercial impact
• Apply the CEP (Category Entry Point) framework as the organising editorial lens – identifying narrative gaps and building content that fills them with genuine authority
• Build content “flywheels” across channels that create compounding platform leverage and drive lower‑funnel employer conversion
• Spearhead production of expert‑led, data‑driven editorial content that reflects CCoE editorial values, while embedding AI capability (including LLM optimisation and GEO/AEO strategy) as a core part of the function
• Manage and develop a team of five direct reports, setting a high bar and creating conditions for the team to do their best work
• Own the team’s OKRs, KPIs, and delivery cadence, with clear accountability for LLM visibility, direct traffic growth, and MVC performance, while managing cross‑functional relationships and dependencies proactively

• Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience.
• Demonstrated track record of building consumer and B2B thought leadership strategy at scale with measurable impact;
  Linked In and Substack experience required
• Experience leading and developing editorial teams of 4+ direct reports
• Proven writing and editing background with a demonstrated track record of attention‑grabbing, well‑substantiated reporting (portfolio of clips required)
• Innate sense of brand voice and tone, balancing editorial integrity with brand reputation and commercial relevance, and pushing the boundaries of traditional journalism to meet audiences where meaningful conversations are happening
• Combines solid news judgement with an audience‑centric, data‑based approach to content strategy; fluent in LLM content optimisation, GEO/AEO, and AI workflow integration as strategic content disciplines
• Visionary leader who leads by example, setting a high quality bar built on journalism best practices, with experience partnering with internal research, economics, or data teams and managing cross‑functional relationships through proactive ownership and communication of progress

At this time, we are…