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B2B Lifecycle Marketing Director CX

Job in Dover, Kent County, Delaware, 19904, USA
Listing for: Generac Power Systems Inc
Full Time position
Listed on 2026-07-24
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy
Salary/Wage Range or Industry Benchmark: 150000 - 190000 USD Yearly USD 150000.00 190000.00 YEAR
Job Description & How to Apply Below
Position: B2B Lifecycle Marketing Director, Growth & CX

Generac Power Systems Inc. seeks an experienced Director, Lifecycle Marketing for its Commercial & Industrial business.

You will lead customer lifecycle strategy, segmentation, and omni-channel campaigns to drive acquisition, retention, and post-sale service. The role requires 8–10 years in B2B lifecycle marketing, strong analytical skills, and proven leadership of cross-functional teams collaborating with Marketing and Sales.

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