Performance Marketing Consultant
Job in
Dover, Kent County, Delaware, 19904, USA
Listed on 2026-07-25
Listing for:
Cardinal Health
Full Time
position Listed on 2026-07-25
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Social Media Marketing, Marketing Communications
Job Description & How to Apply Below
* Opti Freight® Logistics, a leader in healthcare logistics optimization, is seeking a strategic, data-driven
** Performance Marketing Consultant
** to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio.
This role will be responsible for developing, executing, and optimizing integrated digital acquisition and lifecycle strategies, with a primary focus on
** paid media execution, lead conversion, campaign performance and optimization across all channels** . The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.
** Key Responsibilities*
* ** Performance Marketing Strategy & Execution*
* + Develop,execute and continuously refine digital acquisition programs aligned to business objectives, target audiences, and go-to-market priorities.
+ Own paid media execution, and optimization across Google Ads, Linked In Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.
+ Manage campaign budgets andoptimizeinvestments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.
+ Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.
+ Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.
** Marketing Automation & Nurture Programs*
* + Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
+ Execute email campaigns and nurture programs that support engagement and progression through the buyer journey.
+ Maintain campaign tracking, segmentation, scoring, and reporting processes thatfacilitatemarketing effectiveness and lead management.
+ Collaborate with operations and sales teams to ensure alignment across lead capture, lead routing, and nurture programs.
** Measurement & Optimization*
* + Monitor, analyze, andoptimizecampaign performancemetricsacross all digital channels using Salesforce,Marketing Cloud Account Engagement(Pardot), Adobe Analytics, Google Ads,Google Analytics,Linked In Campaign Manager, and other applicable platforms.
+ Conduct ongoing testing across targeting strategies, ad creative, messaging, landing pages, and audience segments to improve performance.
+ Partner with marketing and sales stakeholders to provide actionable recommendations that improve funnel efficiency and revenue outcomes.
** Collaboration & Project Management*
* + Partner with the Enterprise Brand team to develop compelling digital assets, including email templates, display ads, landing pages, and paid media creative.
+ Collaborate with Product & Solutions Marketing and Sales to align messaging, target audiences, and campaign objectives.
+ Manage relationships with agency partners and digital vendors as needed.
+ Ensure all digital programs adhere to brand guidelines, compliance standards, and industry best practices.
** Qualifications*
* + Bachelor's degree in marketing, communications, business, or related field preferred.
+ 5+ years of experience ingrowth marketing, performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS/technology preferred
+ Strong hands-on experience managing paid media programs across
** Google Ads, Linked In Campaign Manager** , and other digital advertising platforms.
+ Experienceleveragingmarketing automation platforms such as
** Salesforce Marketing Cloud Account Engagement** (Pardot), Marketo, Hub Spot, or similar platforms.
+ Strong understanding of email marketing best practices,lifecyclestrategies, and digital analytics.
+ Proven ability to manage multiple programs simultaneously andoperatein a fast-paced environment.
** Key Competencies*
* + Strategic thinking with a results‑driven mindset.
+ Excellent communication and cross-functional collaboration skills.
+ Detail orientation with strong project management capabilities.
+ Creative…
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