Performance Marketing Consultant

Overview

Opti Freight® Logistics, a leader in healthcare logistics optimization, is seeking a strategic, data-driven Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio.

This role will be responsible for developing, executing, and optimizing integrated digital acquisition and lifecycle strategies, with a primary focus on paid media execution, lead conversion, campaign performance and optimization across all channels. The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.

• Develop,execute and continuously refine digital acquisition programs aligned to business objectives, target audiences, and go-to-market priorities.

• Own paid media execution, and optimization across Google Ads, Linked In Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.

• Manage campaign budgets andoptimizeinvestments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.

• Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.

• Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.

• Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.

• Execute email campaigns and nurture programs that