Social Media Growth Manager; Volunteer – LoopRoots Foundation

Overview

The Loop Roots Foundation is a nonprofit, tax-exempt organization dedicated to supporting justice-impacted families through transportation, therapy, and technology-driven programs. Our mission is to remove the physical, financial, and emotional barriers that prevent families from maintaining meaningful connections with incarcerated loved ones, accessing mental health care, or navigating reentry. Founded in 2025, the Loop Roots Foundation operates nationally, with an initial focus on underserved communities in Maryland, Arizona, Pennsylvania, New Mexico, California, and Virginia.

• Loop Connect: A ride credit sponsorship platform that provides free or subsidized rides to prison visitation facilities, allowing families to stay in contact during incarceration.
• Loop Talk: A HIPAA-compliant virtual therapy program offering trauma-informed mental health care to justice-impacted individuals and caregivers, including children.
• Loop Troop Rideshare Partnership:
  We collaborate with the Loop Troop Rideshare platform to ensure families have access to safe, reliable, and culturally competent transportation services.

The Loop Roots Foundation is committed to using community-based, technology-enabled tools to restore dignity, promote healing, and reduce generational harm. All of our programs are offered without discrimination to build a truly supportive ecosystem for families across the U.S.

Remote (U.S. preferred, open globally)

Loop Roots Foundation is a nonprofit organization focused on supporting justice-impacted individuals and families through transportation access, workforce development, housing support, mental health services, legal aid, and community-based programs.

Our mission is to build a connected ecosystem that helps families stay together, rebuild stability, and successfully navigate reentry.

We are seeking a Social Media Growth Manager to lead the strategy and growth of Loop Roots Foundation’s digital presence across platforms including Instagram, Tik Tok, You Tube, and Linked In. This role is ideal for someone who understands how to turn meaningful stories into engaging content and is passionate about using social media to drive awareness, community engagement, and impact.

• Develop and execute a social media growth strategy across all platforms
• Plan and manage a consistent content calendar
• Work closely with the videographer and creative team to turn raw footage into high-performing content
• Identify trends and adapt them to Loop Roots’ mission and voice
• Optimize content for engagement, reach, and audience growth
• Monitor analytics and adjust strategy based on performance
• Engage with followers, comments, and messages to build community
• Support campaigns related to fundraising, awareness, and program launches

• Experience managing or growing social media accounts (personal or professional)
• Strong understanding of Instagram, Tik Tok, You Tube Shorts, and Linked In
• Ability to identify trends and create engaging content strategies
• Creative thinker with strong storytelling instincts
• Organized and able to manage content planning independently
• Passion for social impact, nonprofit work, or justice reform

• Experience with Canva, Cap Cut, or similar tools
• Experience working with nonprofits or mission-driven organizations
• Basic understanding of analytics tools such as Instagram Insights or Tik Tok Analytics

20 - 25 hours per week (flexible)

This is a volunteer position as part of our early-stage build phase. Selected candidates will have the opportunity to take ownership of a key growth function and contribute to a mission-driven organization with national impact.

• Hands-on experience building and scaling a nonprofit brand
• Opportunity to lead and shape social media strategy from the ground up
• Portfolio-building work with real-world impact
• Direct collaboration with the founder and leadership team
• Potential for future paid opportunities as the organization grows

Please submit a brief introduction, links to any social media accounts you have managed or grown, and examples of content if available