Director, Enterprise Demand Generation

Dodge Construction Network (Dodge) is seeking a Director of Enterprise Demand Generation to build and scale our enterprise growth engine.

This is a hands‑on leadership role for someone ready to step into Director‑level ownership while still operating as a builder. This role will focus on driving pipeline across mid‑market and enterprise segments, including building product manufacturers (BPMs), general contractors, subcontractors, and distributors.

You will partner closely with Enterprise Sales, SDRs, and Rev Ops to design and execute a targeted, account‑based strategy that drives engagement with high‑value accounts and converts that engagement into pipeline and revenue.

This role is unique in that it is an opportunity to own and build the enterprise growth motion at a pivotal time for the business; has high visibility and direct partnership with Sales leadership; and has the ability to shape how Dodge expands into mid‑market and enterprise segments.

This is a full‑time position and reports directly to the VP, Performance Marketing.

This is a remote, home‑office based role and candidates located in the continental United States will be considered.

Expected travel is approximately 10% for this role.

• Own the strategy and execution of enterprise demand generation and ABM programs

• Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)

• Build a full‑funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers

• Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans

• Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments

• Orchestrate multi‑channel plays across:

  • Linked In, account‑based media, other relevant paid platforms
  • Events and round tables
  • SDR/BDR outbound coordination
  • Personalized nurture and content

• Leverage intent data and engagement signals to trigger timely account engagement

• Drive measurable improvements in:

  • Target account engagement
  • Pipeline creation and influence
  • Conversion rates across funnel stages
  • Sales cycle velocity and deal size

• Build programs that support both early‑stage awareness and late‑stage deal acceleration

• Expand beyond traditional channels to build a more diversified enterprise funnel

• Test and scale channels such as:

  • Account‑based paid media
  • Industry partnerships and sponsor ships
  • Vertical‑specific campaigns and content

• Continuously optimize messaging, offers, and conversion paths

• Define and track core enterprise KPIs:

  • Account engagement and penetration
  • Pipeline created and influenced
  • Conversion by stage and segment

• Partner with Rev Ops to build clear reporting, attribution, and insights

• Establish a culture of testing, learning, and continuous optimization

Bachelor’s degree in a related field or equivalent education and work experience.

• 8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
• Proven ability to build or significantly evolve demand generation programs tied to pipeline
• Experience working closely with Enterprise Sales and SDR/BDR teams
• Comfortable owning strategy while also executing key programs directly
• Strong understanding of complex buying committees and long sales cycles
• Data‑driven and analytical, with the ability to turn insights into action
• Experience working with a B2B tech stack including Salesforce, Pardot, Zoom Info, ABM platforms
• Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in‑market signals

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights,…