National Account Business Development Manager, Broadcast

Position Overview

The National Account Business Development Manager, Broadcast for FUJIFILM North America Corporation's Optical Devices Division will report to the VP of Sales. This pivotal role focuses on driving growth and revenue for Cinema and Broadcast products with the identified Broadcast National Key Account in the USA. Responsibilities include developing sales strategies and implementing sales initiatives for Fujifilm Broadcast lens and Cinema camera and lens product in support of the national account ecosystems.

The ideal candidate should be a proactive self-starter with excellent communication and interpersonal skills, capable of thriving in a dynamic, fast-paced environment. Having a strong understanding of the broadcast camera/lens ecosystems will be an asset.

At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We’re looking for passionate, mission-driven people to help us continue to innovate.

With five operating divisions, there’s a lot of opportunity to find your niche and make an impact. Perhaps you’ll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax. Maybe you’ll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets.

You could be drawn to our Business Innovation Division—they develop office and commercial print solutions and enable digital transformation. And if you’re interested in tape, check out our Industrial Products Division—they develop data storage solutions.

We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit:

• Establish and grow collaborative relationships between end-users and service providers of the Broadcast and cinema tools. Creating a value rich environment for the Fujifilm branded products to thrive.
• Communicate with and leverage the support of the Fujifilm OD Product, Marketing and Service teams in support of strengthening the Fujifilm presence in the national account marketplace.
• Collaborate closely with the international product development team, providing customer feedback and insights to guide the development of new products and improvements to existing offerings.
• Maintain a thorough understanding of the Broadcast and Cinema industry, including technical specifications and customer use cases, to effectively articulate the value of the company's products.
• Develop and implement sales strategies to identify and cultivate new business opportunities, enhancing existing sales channels or establishing new ones.
• Conduct market research to analyze industry trends, customer needs, and competitor activities, applying this information to tailor sales strategies and product offerings.
• Achieve and exceed sales targets and performance metrics through strategic planning and execution.
• This role will be responsible for the sale and support of the broadcast lens products as well as the cinema camera and lens products within the identified National Accounts.

• Manage the preparation and processing of quotations and purchase orders. Maintain current forecast of the National Account projects and opportunities.
• Track and maintain accurate records of Demo/loaner equipment, ensuring integrity in the customer database and adherence to pricing and discount policies.
• Track and maintain the input of key customers and projects in the CRM tools.
• Prepare detailed sales reports for management, providing regular updates on customer needs, market trends, and competitor activities to inform strategic decisions.

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