Commercial Analytics Manager, EMEA
Listed on 2026-07-22
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Sales
Sales Analyst, Business Development, Sales Manager, Sales Development Rep/SDR
Job Title:
Commercial Analytics Manager, EMEA
Reports To:
Vice-President & Commercial Leader, EMEA
Location:
Germany – This role requires regular travel with the Vice-President and Commercial Leader across the EMEA region. Candidates should be located within reasonable travelling distance of Weinheim to attend regular meetings.
Languages:
Fluent in English & German, French would be appreciated.
The Commercial Analytics Manager, EMEA will play a key role in driving strategic decision-making by providing data-driven insights that inform the company's EMEA sales performance. This role will lead the development of sales effectiveness and commercial productivity metrics, support the VP & commercial leader in formulating and executing the sales strategy, work closely with Finance on sales forecasting processes, and collaborate cross-functionally with IT and data engineering teams to ensure the seamless integration of data and analytics tools.
This role is responsible for creating and developing Power BI tools to support the sales team, senior leadership, and EMEA commercial operations.
Partner with the Commercial Leader in formulating the sales strategy, leveraging data to optimize sales performance and drive revenue growth. Provide data-driven insights on sales performance and market trends to drive effective sales initiatives and improve overall sales effectiveness. Support the Commercial Leader in communicating sales strategy and data insights to Sales Teams and Leadership during monthly, quarterly and annual business reviews.
Contribute to the continuous improvement and development of Power BI dashboards and analytics tools to support sales leadership with real-time, actionable insights. Collaborate with relevant stakeholders to support and train sales teams in the use of Power BI tools, enabling data-driven decision-making and optimized sales performance. Work closely with sales leadership to understand reporting needs and ensure tools address specific sales objectives, such as performance tracking, pipeline management, and growth opportunities.
Define, develop, and implement key performance indicators (KPIs) and measurement tools to assess sales effectiveness and commercial productivity across regions and business units. Analyze sales data to identify trends, opportunities, and areas for improvement in sales processes, performance, and team productivity. Create reports and dashboards that track the efficiency of sales activities, including lead conversion rates, sales cycle time, customer acquisition costs, and revenue per salesperson.
Conduct research to understand competitive landscape and identify market opportunity gaps.
Partner with Sales and Finance teams to ensure alignment and accuracy across both short-term and long-term forecasting models. Develop and refine forecasting models using historical data, sales trends, and market insights, providing senior leadership with clear, actionable forecasts. Use forecasting data to proactively identify potential risks or opportunities in the sales pipeline and adjust strategies as needed. Gather metrics and analysis around expected growth by market.
Closely work with Sales and Finance Leadership teams to ensure alignment on growth expectations and growth strategy.
Set analytics strategy, identify priority projects, and create alignment with other functions around strategy and timeline. Provide senior leadership with comprehensive strategic insights and data-driven recommendations based on EMEA & global sales data, business performance, and market trends. Collect, analyze, and interpret large datasets to identify trends, patterns, and insights. Provide data-driven insights for key initiatives and ad-hoc business needs, working cross-functionally with departments such as Sales, Finance, Marketing,
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