Sales Training Supervisor

Are you the type of leader who takes pride in turning new hires into confident, knowledgeable professionals? Do you have a passion for firearms, retail excellence, and helping others reach their full potential? White Birch Armory in Dover, NH is seeking a full-time Sales Training Supervisor to lead the development of our next generation of retail sales associates and range safety officers.

As our Sales Training Supervisor, you'll earn a competitive wage of $20 per hour. We also offer a comprehensive benefits package, including:

• Bonus structure
• Health insurance
• Dental
• PTO
• Professional Development
• Flexible schedule
• Growth opportunities
• Mentor/Apprentice program
• Vision
• A 401(k) with company match
• Generous Employee discount
• Free classes
• Company parties
• Employee use of company recreational items

In this full-time role, you'll be the driving force behind every new employee's success story. You'll welcome new Retail Sales Associates and Range Safety Officers, guiding them through structured onboarding programs, delivering engaging training sessions, conducting knowledge assessments, and monitoring progress as they develop their skills. You'll collaborate closely with leadership, provide valuable feedback, maintain training records and development plans, and ensure every team member gains the confidence, knowledge, and competence needed to excel independently in our fast-paced retail environment.

We're looking for someone who can meet the following qualifications:

• Experience creating training materials and procedural documentation
• Exceptional communication, presentation, and interpersonal skills
• Demonstrated ability to teach, coach, mentor, and develop others
• Strong understanding of adult learning principles and instructional techniques
• Excellent public speaking and group facilitation skills
• Strong organizational, planning, and project management abilities
• Strong understanding of retail sales techniques, customer engagement, and relationship building
• Ability to analyze performance metrics and identify organizational development opportunities
• Proficiency with Microsoft Office, retail operating systems, and learning technologies

Preferred qualifications include a Bachelor's Degree or equivalent experience, three or more years in retail sales or leadership, experience in training program development, and familiarity with firearms, sporting goods, or specialty retail. Firearms experience is a plus!

At White Birch Armory, a Service-Disabled Veteran-Owned Small Business (SDVOSB) based in Dover, New Hampshire, we are committed to delivering a high standard of safety, education, and customer experience in the firearms industry. Our team supports a range of services including firearms training, retail sales, and range operations. This role offers the opportunity to build practical skills, contribute to a professional team environment, and work in a setting that values accountability, knowledge, and consistent execution.

If you are looking for a structured, hands‑on role with clear expectations and growth potential, White Birch Armory offers a strong foundation to develop your career.

Must have the ability to pass a background check.