Copywriter

Overview

Cooper's Hawk Winery and Restaurants is looking for a digitally fluent, concept-driven Copywriter to join our in-house Brand & Creative team. This role blends elevated brand storytelling with performance-driven messaging across campaigns, social, email, and SMS - shaping the full guest and Wine Club journey.

If you’re a versatile writer with strong conceptual skills and a passion for hospitality, food, and wine, we’d love to connect.

Brand, Campaign & Content Copy

• Develop creative copy across major brand and marketing initiatives, with a focus on digital, social, and omnichannel campaigns.
• Partner closely with Art Directors and Designers to concept and execute creative ideas from strategy through execution.
• Write across a wide range of touchpoints, including brand campaigns, paid and organic social, website content, app content, in-restaurant storytelling, menus, signage, and experiential brand moments.
• Support storytelling for seasonal initiatives, product launches, Wine Club programs, restaurant openings, and cultural moments.
• Maintain a strong understanding of premium, lifestyle-driven brand marketing and stay current on cultural, editorial, and advertising trends.
• Uphold Cooper’s Hawk brand voice and standards with exceptional attention to detail, ensuring all work is cohesive, consistent, and on-brand.

Email, SMS & Lifecycle Communications

• Write and optimize email and SMS copy across marketing, Wine Club, and guest lifecycle communications.
• Develop subject lines, preview text, body copy, CTAs, and SMS messages that drive engagement, reservations, visits, and member participation.
• Translate brand campaigns and creative ideas into concise, compelling owned-channel executions.
• Adapt messaging for different audiences, occasions, urgency levels, and personalization strategies while maintaining brand integrity.
• Collaborate closely with CRM, Digital, and Analytics partners to align messaging with segmentation, timing, and performance goals.
• Support testing and optimization efforts, including A/B testing, tone variations, and message refinement based on performance insights.

Collaborate & Craft

• Participate in brainstorming sessions, content planning, and creative reviews.
• Independently manage smaller projects while collaborating with Creative Leadership on larger initiatives.
• Support revision, refinement, and localization of copy across platforms as needed.
• Collaborate with internal partners and external vendors when required.
• Integrate ongoing feedback from Creative Leadership to ensure work aligns with evolving brand standards and business priorities.
• Ensure a consistently high level of excellence across all creative work produced.

What You’ll Need

• Must represent Cooper’s Hawk values
• 4+ years of experience in an advertising agency, in-house creative team, or idea-led brand environment.
• A portfolio demonstrating strong conceptual thinking, an elevated brand voice, and effective short-form, performance-oriented copy.
• Proven experience writing across brand campaigns, digital platforms, and email and/or SMS communications.
• Strong understanding of digital, social, and lifecycle marketing.
• Comfort with video and motion storytelling, including scriptwriting and concept development.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Solution-oriented, nimble problem solver and collaborative partner.
• Clear and confident communicator and active listener.
• Experience across both digital and print mediums.
• Familiarity with Microsoft tools (Teams, PowerPoint, One Drive) is a plus.
• Experience with social platforms, in-app content development, social trends, and AI-assisted creative tools is a plus.
• Hospitality, food & beverage, lifestyle, or premium brand experience is a plus.

Who You Are

• A creative problem solver with strong conceptual and editorial instincts.
• Equally comfortable writing big brand ideas and tight, persuasive short-form copy.
• Passionate about digital storytelling, social content, and modern creative formats.
• Detail-oriented and highly organized, with pride in craft and execution.
• Curious about emerging tools and technologies while grounded in strong writing fundamentals.
• C…