Director, Driver Engagement & Recruiting

Do you have a track record of success in driver recruitment and a passion for leading high-performing recruitment teams?

Roadrunner is seeking a bold, results-driven Director of Driver Recruiting to join our award-winning freight network and help redefine what smart logistics looks like. This is a highly visible leadership role responsible for scaling capacity, strengthening our contractor value proposition, and building a best-in-class driver acquisition engine.

The Director of Driver Recruiting is responsible for leading the strategy, execution, and performance of Roadrunner’s national driver owner operators hiring programs across multiple markets for linehaul teams, linehaul solos and local pick-up and delivery drivers.

This role oversees driver recruitment initiatives, manages a recruiting team of 6 recruiters, and develops innovative sourcing strategies to attract qualified owner-operators for both local and linehaul.

The Director partners closely with Operations, Safety, Marketing, and Executive Leadership to ensure driver hiring aligns with business growth objectives while improving recruiting efficiency, driver quality, and retention outcomes.

This leader owns the full driver acquisition strategy, including recruiting funnel performance, cost-per-hire optimization, and 30/60/90-day retention alignment.

The role directly impacts fleet growth, revenue expansion, and network density strategy.

What you’ll do1. Lead & Manage the Team Lead, coach, and develop a team of driver recruiters across multiple locations and remote environments.

Establish performance expectations, hiring targets, and accountability standards for recruiting staff.

Build a high-performance recruiting culture focused on results, responsiveness, and candidate experience.

Design incentive structures and performance scorecards tied to seat count, quality, and early-stage retention.

Develop leadership bench strength within the recruiting organization.
2. Fleet Growth & Planning Develop and execute driver recruiting strategies to meet fleet growth and capacity demands.

Forecast hiring needs based on operational expansion, turnover trends, and market conditions.

Create scalable recruiting pipelines for Local and Linehaul owner operators

Partner with Finance and Operations to model capacity demand and build predictive hiring plans aligned with revenue goals.

Own driver acquisition performance against annual fleet growth targets.
3. Driver Recruiting Process & Funnel Management Design, implement, and continuously improve end-to-end driver owner operator recruiting workflows, from lead generation and initial contact through qualification, application, processing, orientation, and hire.

Own and optimize driver lead conversion, identifying funnel drop-off points and implementing strategies to improve lead-to-application, application-to-processing, and application-to-orientation conversion.

Develop and manage driver recruiter worklists, lead prioritization, follow-up cadences, and pipeline management processes to ensure speed-to-lead and consistent candidate engagement.

Build effective driver qualification and screening processes that quickly identify qualified candidates while maintaining DOT, FMCSA, Safety, and company requirements.

Manage and optimize recruiting pipelines specifically for owner-operators, including local, solo linehaul, and team opportunities.
4. Marketing Campaigns Contribution Oversee driver lead generation strategies including job boards, digital advertising, referrals, social media, and third-party vendors.

Partner with marketing team to develop targeted driver advertising campaigns.

Evaluate sourcing channel performance and allocate recruiting spend for maximum ROI.Collaborate on driver value proposition messaging,…