Reporting & Analytics Manager

The Reporting & Analytics Manager is responsible for building, maintaining, and ensuring the accuracy of the agency's reporting and tracking infrastructure. This role manages how marketing data is captured, collected, organized, and visualized across the agency's reporting systems.

Success in this role is defined by the ability to create reliable, scalable reporting and measurement frameworks that allow pod teams to clearly understand campaign performance and communicate results to clients. The Reporting & Analytics Manager ensures that tagging implementations are accurate from the start and that reporting systems remain accurate, accessible, and aligned with the measurement needs of each client.

This role serves as the agency's primary expert in DOMO, the platform used to aggregate and visualize marketing data across clients and channels, as well as the agency's primary owner of tag management and conversion tracking implementation. The Reporting & Analytics Manager is responsible for developing and maintaining dashboards, building and deploying tagging configurations, managing data integrations, and ensuring that tracking and reporting data is accurate and reliable.

While pod teams maintain deep familiarity with individual campaign performance and client strategy, the Reporting & Analytics Manager focuses on maintaining strong data and tracking infrastructure and ensuring that reporting systems reflect accurate marketing performance data. Client-specific analysis and interpretation of results remain the responsibility of the Account Strategists and Media Managers within each pod.

However, the Reporting & Analytics Manager must maintain a strong understanding of the underlying data and be prepared to speak to overall trends, anomalies, or data integrity concerns when needed.

This role reports directly to the Director, Paid Media and supports reporting and tracking needs across all pods within the agency.

• Agency reporting infrastructure and dashboard development
• DOMO platform management and reporting architecture
• Tag management and conversion tracking implementation across client accounts
• Data integration across marketing platforms
• Data quality and measurement integrity
• Supporting pod teams with reliable reporting and tracking frameworks

• Serve as the agency's primary expert in DOMO, building and maintaining reporting dashboards used across client accounts.
• Design reporting frameworks that integrate marketing data from multiple platforms into unified dashboards.
• Ensure reporting systems remain organized, scalable, and capable of supporting the needs of multiple pods and clients.
• Continuously refine dashboards to improve usability, clarity, and reporting consistency.

• Serve as the agency's primary owner of tagging and conversion tracking setup for both new client onboarding and existing client accounts as tracking needs evolve.
• Build, configure, and deploy Google Tag Manager containers, including custom tags, triggers, and variables to support each client's measurement plan.
• Implement and maintain GA4 event tracking, conversion configuration, and audience setup.
• Configure conversion tracking and platform pixels across Google Ads, Microsoft Ads, Meta, Linked In, Stack Adapt, and other paid media platforms used by pod teams.
• Set up server-side tagging and conversion APIs (such as Meta CAPI and Google Enhanced Conversions) where client measurement needs require it.
• Integrate call tracking platforms (such as Call Rail) and other third-party measurement tools into client tagging setups.
• Write data Layer specifications and partner with client-side developers when site implementation work is required to support tagging.
• Audit existing tagging implementations on current client accounts as needed and resolve gaps, duplicate firing, or misattributed conversions.
• Maintain documentation of tagging configurations and measurement plans for each client.

Maintain reporting integrations across the agency's marketing platforms, including but not limited to:

• DOMO
• Google Analytics (GA4)
• Google Ads
• Microsoft Ads
• Meta Ads
• Linked In Ads
• Stack Adapt (DSP)
• Google Search Console
• Similar Web
• Write Sonic

This role may also support data integrations across additional paid media and marketing platforms used by pod teams.

Ensure that data connections remain stable and that reporting pipelines function reliably.

Help maintain consistent data definitions and measurement frameworks across dashboards.

• Ensure that marketing data reflected in reporting dashboards remains accurate and reliable.
• Identify and troubleshoot potential discrepancies between reporting systems, tagging implementations, and platform data.
• Collaborate with pod teams to ensure that tracking frameworks and measurement structures support reliable reporting.
• Maintain documentation and…