General Manager

GENERAL MANAGER Full-Time Exempt

Reports to:

District Manager We’re seeking a General Manager to join our leadership team and oversee all aspects of club operations—driving sales success, ensuring member satisfaction, and maintaining a clean, welcoming facility.

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 design.

JEM is growing fast and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. We’re building a movement of self-improvement through purpose-driven work and people-first culture.

Position Overview The General Manager (GM) is responsible for leading all aspects of club operations, driving revenue growth, ensuring member satisfaction, and maintaining operational excellence. This role requires a dynamic leader who can motivate teams, manage financial performance, and deliver exceptional member experience.

General Manager Responsibilities Team Leadership & Administration Demonstrate working knowledge of all company policies and standard operating procedures.

Communicate and implement policies to staff; foster teamwork and productivity.

Recruit, hire, and develop high-caliber employees.

Make sound decisions and resolve personnel issues per company guidelines.

Conduct regular team meetings and provide coaching for performance improvement.

Sales & Revenue Management Lead, motivate, and manage the sales team to achieve membership and revenue goals.

Implement company programs and promotions to drive lead generation and new member growth.

Ensure proper tracking of leads, accurate reporting, and effective communication of promotions.

Review sales-related communications for accuracy and effectiveness.

Facilitate weekly sales meetings to review strategies and performance.

Promote community engagement and local business partnerships.

Personal Training Revenue Achieve personal training revenue and session production goals.

Integrate personal training into point-of-sale presentations to maximize package sales.

Operations Oversee cleanliness, maintenance, safety, and security standards.

Coordinate with support functions (Fitness, Sales, Marketing, Accounting, IT).Resolve member complaints promptly and professionally.

Manage payroll processing and labor controls.

Financial Management Monitor budgets, income statements, and expense controls.

Implement recovery plans when financial goals are not met.

Maintain expenses at or below budget and explain variances.

Leadership & Culture Serve as a role model and create an inspiring work environment.

Hold weekly and individual meetings with key personnel.

Encourage honest feedback and take action to improve employee experience.

Accountabilities Achieve financial and membership goals.

Maintain Crunch standards for cleanliness, safety, and service.

Ensure timely completion of tasks and adherence to policies.

Drive membership retention and community engagement.

Required Skills & Experience Fitness facility or customer service-oriented management experience.

Proven ability to execute objectives quickly and manage KPIs effectively.

Experience supervising employees.

CPR/AED certification (or ability to obtain within 30 days of hire).Strong leadership, communication, and decision-making skills.

Understanding of labor control and staffing optimization.

Pre-Employment Screening:
All offers of employment for this position are contingent upon the successful completion of a background check in accordance with company policy and applicable laws. This process helps ensure a safe and compliant workplace.

Preferred Experience 3+ years of management experience.

Physical Requirements This is a physical role requiring the employee to frequently lift and/or move up to 50 pounds and may require standing or bending for prolonged work hours

Education Requirements…