Senior Manager of Public Relations & Community Impact

Responsibilities

• Cultivate strong relationships with journalists, editors, bloggers, and influencers across food, wine, travel, lifestyle, business, and culture.
• Lead proactive earned media outreach while ensuring timely, accurate, and professional response to inbound media inquiries.
• Secure meaningful earned media coverage that enhances credibility, guest interest, and long-term brand equity.
• Act as the primary external media contact, managing inquiries with professionalism, speed, and sound judgment.
• Lead development of press releases, media kits, executive messaging, and brand narratives.
• Identify and develop culturally relevant, seasonal storytelling opportunities across wine, food, and experiences that align with media interests throughout the year.
• Translate Wine of the Month programs, seasonal menus, and experiential moments into editorial story angles that resonate with lifestyle and food media.
• Develop clear, concise PR reporting and coverage recaps to inform stakeholders and track progress against brand and reputation goals.

• 7+ years of progressive experience in public relations, communications, or brand reputation roles, preferably within an agency and/or hospitality, food & beverage, travel, or lifestyle brands
• Proven leader and doer with experience owning strategy, execution, results, and reporting while managing and developing others
• Demonstrated ability to provide sound judgment and strategic counsel to senior leaders, particularly in high-visibility or reputationally complex situations
• Strong editorial instincts with the ability to translate products, programs, and experiences into culturally relevant stories
• Exceptional written and verbal communication skills with strong editorial judgment and executive presence
• Strong operational rigor, with the ability to manage multiple work streams, priorities, and deadlines in a fast-paced environment
• Flexibility to support time-sensitive issues or high-visibility moments outside standard business hours when needed
• Ability to travel up to 25%, over weekends to support new restaurant openings

• Incredible Discounts:
  Monthly Dining Allowance; 50% Dining and Carryout; 40% Retail Wine; 20% Retail and Private Events;
  Monthly Complimentary Wine Tasting for Two
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts
  - Health and Dependent Care
• Health Savings Account
• Long-Term Disability;
  Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave