Marketing Operations Manager

Meet Instinct 👋

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician's Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb's), and an AI scribing platform (Scribble Vet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values, which serve as our daily compass:

• Urgency:
  We move with speed because our mission is too important to wait. Urgency means prioritizing high-impact work, making timely decisions, and being highly responsive to our customers, partners, and fellow employees.
• Customer First: We're our customers' (and this profession's) biggest fans. We put them first and obsess over helping them solve their challenges.
• Act with Grace, Not Teeth: We treat people with kindness, humor, humility, and assume good intent. We ask what we would want if we were in the other person's shoes.
• Right Things, Right Reasons: We take ownership of all tasks, big and small. When we make mistakes, we own them, fix them quickly, and learn.
• Excellence is in our DNA: We hold ourselves and each other to high standards because our work is too important to do otherwise.

A Sneak Peek of Your Role 🔭

This job, and the team at Instinct, is remote.

The Marketing Operations Manager is a senior individual contributor responsible for architecting, operating, and continuously improving the systems and workflows that power Instinct's marketing engine across all product lines. Reporting to the VP of Revenue Operations, this role sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale.

This role requires someone who operates with equal fluency at the strategic and execution levels: one moment designing a lead scoring model aligned to account-based marketing priorities, the next building the automation that brings it to life. You bring deep expertise across the full buyer spectrum, from individual practitioners to enterprise decision-makers, and you design systems that reflect the nuance of each motion.

You are AI-first and automation-first in your approach, actively eliminating manual work and replacing it with durable, well-documented systems. You are relentlessly focused on the customer journey and view every workflow, form, and handoff as an opportunity to improve the experience of the people Instinct serves.

What You'll Do 🐱💻

Marketing Technology & Systems Architecture

• Own and administer the marketing technology stack, with Hub Spot as the system of record, and maintain clean, governed integrations across connected platforms including Slack, Mixpanel, Metabase, Clay, Orbital, and Intercom.
• Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts.
• Design and deploy AI-powered workflows using tools such as Clay, Claude, and similar platforms, with a focus on scalability, reliability, and long-term maintainability.
• Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account.
• Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it.

Pipeline Architecture & Lead Management

• Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows.
• Design, implement, and continuously refine lead scoring models, persona segmentation, and account tiering to support account-based marketing and revenue prioritization.
• Partner with GTM…