Vice President, Clinical Decision Support

Meet Instinct 👋

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician's Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb's), and an AI scribing platform (Scribble Vet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values:
We move fast because our mission matters, we put customers at the center of every decision, and we treat each other — and ourselves — with kindness and high standards.

A Sneak Peek of Your Role 🔭

This is a fully remote role.

The Vice President, Clinical Decision Support is responsible for the strategic, editorial, and commercial leadership of the company’s clinical content portfolio, including Clinician’s Brief, Plumb’s Veterinary Drugs, and Standards of Care. This role owns the vision, performance, and long-term growth of these category-leading brands, with accountability for revenue, profitability, audience growth, brand strength, and editorial excellence.

Partnering closely with the CEO, Chief Product & Technology Officer, and executive leadership team, the Vice President, Clinical Decision Support helps shape company strategy by bringing together clinical expertise, market insight, audience understanding, and commercial acumen. This leader oversees a high-performing editorial organization while ensuring Instinct’s content assets continue to serve as a strategic advantage across the company’s software, decision support, AI, and workflow solutions.

As the steward of some of the most trusted brands in veterinary medicine, the Vice President, Clinical Decision Support sets the standard for how authoritative clinical knowledge is created, maintained, and delivered in an AI-enabled era. By balancing editorial integrity, business performance, brand leadership, and innovation, this role plays a central part in advancing Instinct’s mission and shaping the future of veterinary medicine.

What You'll Do 🎯

• Own the P&L for Instinct's Clinical Content business, including revenue, margin, growth investments, and multi-year financial planning across Clinician's Brief, Plumb's Veterinary Drugs, and Standards of Care.
• Own pricing, packaging, and monetization strategy across subscriptions, institutional and enterprise accounts, sponsorship, licensing, and platform attach. Set the commercial model for each brand and for the portfolio together.
• Lead capital allocation across the portfolio with the financial discipline of a business unit leader. Decide where to invest, where to compound, where to protect the base, and where to hold.
• Own the annual operating plan and forecast for the content business. Represent its performance, risks, and opportunities to the executive team and the board.
• Partner with sales to drive subscriber growth and retention, attach across the platform, content-driven NRR, and audience expansion are the outcomes you own.

• Own brand strategy and architecture across the portfolio. Steward decades of equity in Clinician's Brief, Plumb's, and Standards of Care, and decide where each brand sharpens, stretches, or extends into new formats and audiences.
• Lead category positioning for Clinician's Brief, Plumb's, and Standards of Care. Define what excellence looks like in a veterinary clinical reference, and ensure Instinct sets that standard.
• Set portfolio strategy and prioritize investment across the brands. Decide which bets compound, which protect the base, and which open new ground, and sequence the work accordingly.
• Lead an AI-forward strategy for our content assets executing on both AI strategies for our editorial process and our content products for the AI future ahead.
• Integrate clinical evidence, competitive context,…