Senior Shopper Marketing Specialist

What does a Senior Shopper Marketing Analyst do at Swire Coca-Cola?

Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers.

Job Level: 6

• Analyze and report on business opportunities within channels and specific customers
• Develop and recommend customer‑specific shopper marketing campaigns to drive incremental revenue
• Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail
• Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns
• Performs other duties as assigned

• Bachelor’s degree (or equivalent work experience) in business, marketing required
• 4+ years’ experience in business analytics in consumer goods industry preferred
• 4+ years’ market research of consumer demographics or category preferred
• Conduct program performance (pre, during, post) within customer specific shopper marketing campaigns
• Statistics, shopper segmentation, gap analysis
• Proficient in Excel, PowerPoint, Outlook, Word applications
• Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data
• Ability to use information/business tools and platforms to obtain and analyze relevant information
• Ability to communicate complex shopper information and implications both verbally and written