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Senior Shopper Marketing Specialist

Job in Draper, Salt Lake County, Utah, 84020, USA
Listing for: Swire Coca-Cola, USA
Full Time position
Listed on 2026-05-16
Job specializations:
  • Business
    Sales Marketing, Ecommerce
  • Marketing / Advertising / PR
    Sales Marketing, Market Research, Ecommerce, Digital Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

What does a Senior Shopper Marketing Analyst do at Swire Coca-Cola?

Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers.

Job Details

Job Level: 6

Responsibilities
  • Analyze and report on business opportunities within channels and specific customers
  • Develop and recommend customer‑specific shopper marketing campaigns to drive incremental revenue
  • Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail
  • Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns
  • Performs other duties as assigned
Requirements
  • Bachelor’s degree (or equivalent work experience) in business, marketing required
  • 4+ years’ experience in business analytics in consumer goods industry preferred
  • 4+ years’ market research of consumer demographics or category preferred
  • Conduct program performance (pre, during, post) within customer specific shopper marketing campaigns
  • Statistics, shopper segmentation, gap analysis
  • Proficient in Excel, PowerPoint, Outlook, Word applications
  • Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data
  • Ability to use information/business tools and platforms to obtain and analyze relevant information
  • Ability to communicate complex shopper information and implications both verbally and written
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Position Requirements
10+ Years work experience
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