Senior - Campaign Measurement & Optimization

Senior
- Campaign Measurement & Optimization

The Senior
- Campaign Measurement & Optimization is responsible for delivering actionable insights that drive performance improvements in marketing campaigns. They will be evaluated on their ability to autonomously lead projects, mentor team members, and enhance our understanding of customer behavior and profitability metrics.

Essential Job Functions

• Successfully design and implement marketing campaign strategies that demonstrate measurable improvements in customer engagement and campaign ROI.
  
  - (30%)
• Establish and maintain strong relationships with Brand Partners, measured by partner satisfaction and collaboration effectiveness.
  
  - (30%)
• Efficiently manage project requirements and timelines to ensure on-time delivery of marketing initiatives.
  
  - (20%)
• Extract and analyze data to provide recommendations that positively influence business decisions, with a focus on quantifiable outcomes.
  
  - (20%)

Minimum Qualifications

• Bachelor's Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business. or related field of study or equivalent, relevant work experience
• 5-8 years of experience in marketing performance analysis is essential, with a proven record of accomplishment of driving decisions through data insights.
• 5-8 years of experience in Data Mining Tools (SQL, SAS), APT (Applied Predictive Technologies) Test & Learn, and Customer Behavioral Research is necessary.

Preferred Qualifications

• Master's Degree in relevant field of study.
• Experience with marketing campaign analytics in the banking, financial services, or card services industry.
• Experience developing and executing marketing measurement and testing strategies.
• Familiarity with Databricks APT (Mastercard Test & Learn) or similar marketing measurement and experimentation platforms.

Skills

• Data Mining
• Finance
• Marketing Analytics
• Microsoft Office
• SAS
• Statistics
• Structured Query Language (SQL)

Reports To:

Senior Manager and above Direct Reports: 0 Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 10% annually

Physical and Mental Requirements To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$90,400.00 - $

Full Salary Range for position:

California: $ - $ Colorado: $90,400.00 - $ New York: $99,400.00 - $ Washington: $99,400.00 - $ Maryland: $99,400.00 - $ Washington DC: $ - $ Illinois: $90,400.00 - $ New Jersey: $ - $ Vermont: $90,400.00 - $ Ohio: $90,400.00 - $ Maine: $90,400.00 - $ Connecticut: $99,400.00 - $ Virginia: $90,400.00 - $

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).

Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year.

Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the…