Marketing Research & Insights Analyst

About Tru Hearing

Tru Hearing is a rewarding, fun and friendly, mission‑based organization that makes a real difference towards improving people’s lives. It’s not just HR saying this: employees have spoken and have voted Tru Hearing as one of Utah’s Top Workplaces. Our employees enjoy a positive working environment in a company that has experienced rapid growth. We offer a comprehensive benefits package, educational assistance, and opportunities for advancement.

Tru Hearing is the market leader and a force for positive change in the hearing healthcare industry. We reconnect people to the richness of life through industry‑leading hearing healthcare solutions. We work with insurance companies, hearing aid manufacturers, and healthcare providers to reduce prices and expand access to better hearing care and whole‑body health.

Tru Hearing is part of the WS Audiology Group (WSA), a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world. The WSA portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers and diagnostics locations.

This role exists to lead research projects to suit the needs of the business including our suite of Net Promoter Score (NPS) surveys. It will help others to translate business questions into research objectives and, in turn, into studies and action plans. It will also help drive cross‑functional changes to improve the customer (client, provider, consumer) experience.

• Conduct market research through surveys, focus groups, interviews, and other data collection methods to gather primary and secondary market information.
• Analysis and deliverable creation. This includes but is not limited to questionnaire drafting, survey programming, data analysis including cross‑tabulations and coding, and storytelling in PowerPoint.
• Analyze large datasets using statistical tools and software to identify patterns, trends, and key insights from customer behavior, market dynamics, and competitor activity.
• Connect the "what," with the "so what," and "now what" using your own research and other data sources.

• Support the Marketing Analytics & Insights Team through project management efforts to track initiatives, stay organized, and add accountability to deliverables.
• Work cross‑functionally with different departments and stakeholders as needed to support various projects and tasks.

• Craft compelling presentations that effectively communicate research findings to diverse audiences.
• Visualize data through graphs, charts, and infographics to enhance understanding.
• Develop clear narratives that highlight key takeaways and actionable recommendations.

In addition to exhibiting the Tru Hearing Values of Going Beyond Together
, Pioneering for Better Solutions
, and Passion for Impact
, this role requires the following:

• Analytical Thinking:
  Analyze information, recognize patterns, and summarize insights.
• Planning & Organizing:
  Plans and organizes work to team or company expectations.
• Using Technology:
  Uses advanced software or software features to accomplish their work.
• Productivity:
  Consistently meets productivity standards of organization with limited assistance.
• Teamwork:
  Proactively assists and collaborates with others to accomplish assignments and objectives.
• Accountability:
  Operates autonomously in most situations, communicates limits and needs.
• Agility:
  Embraces changes as they occur.
• Problem Solving:
  Solves known problems with proven solutions, escalates unusual or novel problems.

• Bachelor's degree in a related field. A combination of education and experience may be considered in lieu of formal education.
• Three (3+) years of experience with both quantitative and qualitative research methods.
• Proficient with Excel and PowerPoint; some limited experience with SPSS or SAS analytics programs.
• E…