B2B Content Marketing Manager

Who We're Looking For - B2B Content Marketing Manager

We’re seeking a strategic and results-driven B2B Content Marketing Manager to develop and execute a content roadmap that drives qualified traffic, engagement, and conversions across  and business.org. You will play a pivotal role in aligning content strategy with SEO priorities, buyer intent, and lead generation goals for small and mid‑to‑enterprise-level businesses.

This role requires a mix of strategic vision
, content execution, and performance tracking to bridge the gap between SEO optimization and high-value B2B storytelling. You’ll be responsible for creating content that simplifies complex technology decisions for all levels of business, from small companies seeking accessible solutions to enterprises with multi-stakeholder decision-making processes.

• Develop and Own the Content Strategy: Build and manage a content roadmap that aligns with business goals, SEO strategy, and the unique needs of SMB and enterprise audiences.
• Bridge SEO and Content Creation: Collaborate closely with the SEO Specialist to identify high-value B2B keywords and ensure content serves both search intent and buyer journey stages (awareness, consideration, decision).
• Lead Content Production: Oversee the creation of blogs, landing pages, solution guides, case studies, and white papers that educate, inspire trust, and drive conversions among decision-makers.
• Content Performance and Optimization: Use analytics tools like GA4, Looker, and SEMrush to measure content effectiveness, identify gaps, and make data-driven decisions to improve traffic, engagement, and leads.
• Align Content with Buyer Journeys: Develop content tailored to each stage of the B2B funnel—top-of-funnel (TOFU) educational pieces, mid-funnel (MOFU) solution comparisons, and bottom-funnel (BOFU) conversion-focused assets.
• Refresh and Optimize Existing Content: Conduct regular audits of existing content to identify opportunities for updates, repurposing, and improvements that align with current SEO trends and audience needs.
• Collaborate Across Teams: Partner with Copywriters, SEO Specialists, designers, and other stakeholders to ensure consistent messaging, high quality, and strategic execution of content initiatives.
• Establish Thought Leadership: Create high-value assets like white papers, case studies, and ROI calculators to position Clearlink Consulting as an authority and trusted partner for IT solutions.
• Drive Content Processes and Workflows: Build efficient systems for content ideation, production, and optimization to ensure deadlines and strategic goals are consistently met.

• Experience: 3–5 years of experience in B2B content marketing
  , with a proven track record of driving traffic, engagement, and conversions. Experience managing content strategies for technology, IT, or enterprise-level solutions is preferred.
• Strategic Thinking: Ability to develop and execute content plans that align with SEO priorities, buyer intent, and lead generation goals.
• SEO Knowledge: Strong understanding of on-page SEO, keyword strategy, and collaboration with SEO teams to achieve measurable results.
• Content Creation Leadership: Experience overseeing the production of various B2B content formats, including blogs, landing pages, white papers, case studies, and gated assets.
• Performance Tracking: Proficiency with tools like Google Analytics 4, SEMrush, Looker, or other analytics dashboards to monitor and improve content performance.
• Collaboration
  
  Skills:
  
  Proven ability to partner with cross-functional teams (SEO, design, sales, and marketing) to align messaging and achieve business objectives.
• Project Management: Excellent time-management and organizational skills to oversee multiple projects simultaneously and ensure deadlines are met.
• Analytical Mindset: A results-driven approach, with the ability to analyze content data and translate insights into actionable strategies.
• Tools Proficiency: Experience with CMS platforms (Word Press, Contentful, Payload), project management tools (Jira, Airtable), Hub Spot, and analytics dashboards.

• 🩺 Healthcare: We offer low-cost, competitive…