Web Development & Digital Marketing Intern

Together We Build – Partnership, Innovation, Excellence, and Safety

At Kelso Industries, 3,500+ employees across 30 companies work together to deliver exceptional HVAC, mechanical, plumbing, refrigeration, and electrical solutions nationwide. Join us to grow your career, make an impact, and be part of a team where innovation, excellence, and safety come first.

Recruiter Notice:
We respectfully ask external recruiters and staffing agencies not to submit candidates. We only accept direct applications.

Location:

Draper, UT (Hybrid Preferred). Duration: 10–12 weeks (Full-time internship).

Reports To:

Communications Manager.

Employment Type:

Internship / Project-Based.

Kelso Industries is seeking a motivated intern to support a website modernization initiative across our operating companies (OpCos). This role will focus on evaluating AI-based website development tools, assessing the current state of OpCo websites, and helping build scalable, brand‑aligned website solutions that better support marketing, communications, recruiting, SEO, customer confidence, and cross‑selling across the Kelso network.

This is a hands‑on project ideal for someone interested in AI tools, web design, digital marketing, communications, UX, SEO, content management, website administration, and business process improvement.

• Website Audit & Current-State Assessment
  • Inventory OpCo websites, vendors, hosting platforms, and ownership structure
  • Evaluate UX/UI, mobile responsiveness, SEO, content quality, and brand alignment
  • Identify gaps such as outdated content, broken links, inconsistent branding, and missed recruiting opportunities
  • Assess how effectively sites connect to the broader Kelso network
• AI Website Tool Evaluation
  • Research and evaluate AI-based website builders and tools
  • Compare platforms across:
    • Usability & design quality
    • AI content generation
    • SEO capabilities
    • Customization & scalability
    • Cost, hosting, and security
  • Build test pages/prototypes to validate capabilities
  • Document strengths, limitations, and best‑fit use cases
• Website Build & Optimization
  • Support creation or refresh of:
    • Landing pages
    • Career pages
    • Service pages
    • Leadership bios & project highlights
  • Assist with:
    • Site structure, navigation, templates
    • Hosting/domain setup
    • Forms and basic SEO implementation
  • Execute quick‑win improvements (content updates, CTA optimization, link fixes)
• Content & Digital Marketing Support
  • Evaluate messaging for services, recruiting, and brand positioning
  • Identify opportunities to improve:
    • Employer branding
    • Cross‑selling between Op Cos
    • Customer trust and clarity
  • Help create content standards and templates
  • Support light copywriting and AI‑assisted content generation
• Strategy & Recommendations
  • Develop comparisons of platforms, vendors, and support models
  • Deliver a final recommendation on:
    • Centralized vs. decentralized website management
    • AI tool adoption strategy
    • Cost and scalability considerations
  • Present findings and roadmap to leadership

• Website inventory + vendor/hosting tracker
• Current-state assessment report
• AI platform comparison analysis
• Prototype pages or mock websites
• Standardized website template/framework
• SEO, UX, and content recommendations
• Centralized support model recommendation
• Final presentation with roadmap and cost considerations
• Documentation for ongoing site management

We’re looking for someone who is curious, analytical, and comfortable experimenting with new technology.

• AI tools and emerging technology
• Website design (Webflow, Wix, Word Press, etc.)
• Digital marketing or SEO
• UX/UI principles
• Content creation or copywriting
• CMS platforms
• Employer branding or recruiting marketing
• Research, analysis, and project management

• Basic HTML/CSS or site‑building experience
• Analytics tools (Google Analytics, etc.)
• Graphic design tools (Figma, Canva, Adobe)

• Hands‑on experience with AI‑driven website development tools
• Exposure to multi‑brand website strategy and governance
• Practical experience in SEO, UX, and digital marketing
• Opportunity to influence real business decisions and tooling strategy
• Experie…