Senior GTM​/GAAnalytics Specialist

We are seeking a Senior GTM & GA4 Specialist to support advanced tracking implementations and product feed optimization across global paid media initiatives for one of our largest clients in the marketing industry.

This role requires hands-on technical expertise, strong troubleshooting capabilities, and the ability to work autonomously in complex performance marketing environments. Above all, we are looking for someone who owns tracking problems end-to-end: you dig into a discrepancy, chase it to root cause, and drive the fix to a trustworthy resolution rather than flagging it and moving on.

Key Responsibilities

• Google Tag Manager (Advanced Implementation)
• Own end-to-end GTM implementations across multiple accounts.
• Configure advanced event tracking, custom variables, and complex triggers.
• Diagnose and resolve tracking discrepancies independently, driving each one to closure rather than leaving it as a known issue.
• Ensure tracking consistency across paid media and analytics platforms.

Data Feed Strategy & Optimization

• Lead product feed optimization using Data Feed Watch or similar platforms.
• Develop advanced feed rules, segmentation logic, and performance-based optimizations.
• Partner with paid media teams to improve Shopping campaign performance through feed structure enhancements.
• Troubleshoot feed disapprovals, mismatches, and data inconsistencies, seeing each resolution through to the end.

Analytics & Validation

• Configure and validate GA4 tracking frameworks.
• Audit tracking setups proactively and surface gaps before they become client-facing problems.
• Support attribution accuracy and conversion tracking alignment.