Director, Category & Market Insights

Director Of Category & Market Insights

Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well-being.

Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match

Health Savings Accounts w/company match

FREE virtual primary care, acute care and physical therapy

FREE Employee Assistance Program

Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)

Discounted & free product

Tuition reimbursement

Opportunities for career advancement

In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about.

Lead development of best in class consumer and category thought leadership; specifically, aggregating, synthesizing and turning consumer and market data into strategies and initiatives to feed the organization's growth and equity. Directs all aspects of insights and analytical responsibilities to understand customers, consumer, business and demand drivers; lead the development and communication of these insights to ensure all customer and company profit and growth goals are met.

Direct an analytical team responsible for developing, executing, and implementing in-house qualitative and quantitative research, integrating multiple data sources, secondary data sources, trend information and data analytics; lead the building and managing of insights to maximize organizational value and to influence and develop short term & long-term strategy.

Leverage story-telling skills to address key business questions by implementing qualitative and quantitative research approaches to drive actionable insights and consumer implications.

Direct and lead the space management team for key customers that best utilizes what is selling in a chain or market to improve space efficiency and compliance.

Ensure the objective voice of the consumer is heard across the organization; responsible for delivering objective consumer information and recommendations to influence strategy and to make better business decisions.

Direct and lead a team of category managers to steward relevant market/customer insights, collaborative business planning process, and develop customer scorecards and business reviews.

Collaborate with counterparts in PRGM, Finance, Sales, Demand Planning, and Commercial & Marketing to establish goals and directives while ensuring Swire's needs from a customer, consumer brand, category and package are met. Influence cross functional department key stakeholders to improve business process and procedures and execute internal CCNA and/or Swire initiatives.

Use technology to enhance current reporting and incorporate system best practices, while calling out key insights and actions needed to improve the results.

Traditional Category Management…Turning Data into Story Telling to help Sales Team sell in company objectives, while remaining objective to the category and producing suggestions that not only benefit Swire, but also the category for our customers

Strong understanding of CPG industry to include Category Vision / Roadmap, Assortment Optimization, Pricing / Promotional Strategy, and Product Life Cycle Management

Performs other duties as assigned.

10+ years work experience in Category/Space Management, with strong preference to experience in beverage or fast-moving consumer goods industry required

8+ years of knowledge and work experience in CPG (Consumer Product Goods) Industry required

4+ years experience in leadership roles (combination of direct and influential leadership) required

4+ years Experience with data mining and query tools (IRI, Nielsen, Shelf IQ, Placer A.I., Blue Yonder, JDA, etc. required

Bachelor's Degree in business, accounting or finance preferred

4+ years Experience with visualization software (i.e. Tableau, Power BI) preferred

Organizational Development, Change Management, and Executive Decision Making

Space Optimization and Productivity

Proficiency in Microsoft Office Suite, particularly advanced excel and analytic/reporting suite tools

Leadership of sales and business processes, planning

Data standards, space management, category management

MMUXT, SAP, CONA,

Vendor / Supplier Management