Brand Marketing Manager

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This role is offered by KNS International. Pay will be based on skills and experience.

$75,000.00/hr - $80,000.00/hr

Salt Lake City or New York City

Director of VP of Brand Marketing

Birdies is redefining modern footwear with a focus on comfort, craftsmanship, and style. Known for elevating the slipper into an everyday essential, Birdies blends premium materials, thoughtful design, and a strong point of view to create shoes women love to live in. Our brand is rooted in confidence, warmth, and effortless sophistication.

Birdies is seeking a strategic and creative Brand Manager to steward and evolve our brand across all consumer touchpoints. This role will be responsible for shaping brand strategy, ensuring consistency, and driving storytelling that resonates with our community and fuels growth. You’ll partner cross-functionally with creative, product, marketing, e‑commerce, and retail teams to bring the Birdies brand to life.

• Brand Strategy – Own and evolve Birdies’ brand positioning, voice, and visual identity across channels. Translate business objectives into clear brand strategies and campaigns, ensuring consistent brand expression across digital, retail, product, packaging, and partnerships.
• GTM Planning – Develop annual, seasonal, quarterly, and monthly activation and launch calendars. Lead initiatives from concept through execution, partnering closely with Creative, Content, Performance, Product, and Merchandising teams to deliver cohesive storytelling and brand‑led launches.
• Champion a Cohesive Brand Identity – Ensure all content and materials align with Birdies’ brand strategy and corporate identity, and that all communications reflect the brand voice and values.
• Manage Brand Briefings – Oversee the implementation of all marketing campaigns, ensuring brand messaging, promotional materials, and collateral are on‑brand, compelling, and effective. Work cross‑functionally to facilitate the creation and execution of content and materials that activate approved GTM plans.
• PR – Manage PR efforts through partnership with an external agency to drive outreach and strategy. Own timely brand briefings, key imagery and messaging, and gifting execution to achieve earned media coverage for the brand and products.
• Influencers – Own the ambassador and influencer program to authentically extend the Birdies ethos and grow brand awareness. Responsibilities include identification, pitching, outreach, relationship management, negotiations, launch coordination, and budget management.
• Reporting – Monitor and report on monthly performance across PR and influencer programs, partnering with E‑commerce and Social teams to evaluate broader brand and campaign impact. Analyze results, share insights, and make data‑driven recommendations while owning measurement of key brand health and business metrics.
• Trend Spotting – Stay ahead of emerging consumer behaviors, cultural moments, and digital advertising trends. Make strategic recommendations that shape brand storytelling and creative output, serving as a subject‑matter expert to keep the brand top of consideration.
• The Brand Manager will manage external agencies, partners, and vendors, including contracts, invoicing, and negotiations, and deliver brand marketing objectives within approved budgets.
• This role will lead and support the internal Brand team, ensuring teams and partners have the tools, resources, and clarity needed to succeed while fostering ownership and accountability.

• 2–4+ years of brand management or marketing experience, preferably in fashion, footwear, or consumer goods.
• Strong strategic thinking combined with creative sensibility.
• Proven experience leading integrated brand campaigns.
• Excellent storytelling, communication, and presentation skills.
• Highly collaborative with the ability to influence cross‑functional partners.
• Data‑informed mindset with comfort using insights to guide decisions.

• Opportunity to shape a distinctive, design‑led brand with a loyal customer base.
• A collaborative,…