Sr Engagement Mgr

Senior Engagement Manager

Job Location s: US-Remote.

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference:
Reporting to the Director of Consumer Engagement Marketing, the Senior Engagement Manager leads strategy and execution of owned-channel lifecycle marketing that helps members confidently spend HSA and FSA dollars in a smart, compliant way—optimizing benefit value and increasing long‑term engagement. This role owns end‑to‑end program performance, delivering the right message to the right member at the right moment, with a strong focus on behavioral nudges, education, and measurable outcomes.

• Develop and execute integrated owned‑channel campaigns and journeys that drive member spending behaviors (e.g., education, reminders, decision support, and “next best action” nudges).
• Translate HSA/FSA “spend” objectives into a cohesive lifecycle roadmap (seasonal, timely reminders, administrative notifications, and product/feature education), aligned to the broader consumer communications approach.
• Create member‑centered messaging that improves benefit literacy and helps members understand qualified medical expenses and smart spending habits.

• Implement audience segmentation strategies, personalization rules, and test plans for targeted content, creative, cadence, and channel orchestration.
• Build and maintain a rigorous experimentation and optimization framework (A/B, multivariate where appropriate, holdouts, and incremental lift approaches) to improve engagement and spending outcomes.
• Apply behavioral insights to reduce friction and drive action—optimizing message timing, copy, and UX pathways within owned channels.

• Partner with analytics to develop reporting mechanisms that provide real‑time program visibility and enable performance optimization across owned channels.
• Own KPI definition and performance management for spend‑focused programs (e.g., first‑time spenders, repeat spend, conversion rates from owned channels, and downstream revenue where applicable).
• Identify insights through data and analytics, turning learnings into prioritized optimizations and new test hypotheses.

• Oversee the creation, packaging, and continuous improvement of owned‑channel member engagement materials, ensuring clarity, usefulness, and actionability.
• Coordinate content themes and channel mix so the right communication type maps to the best owned placements (email, SMS, app, portal, in‑product, direct mail), minimizing fatigue and improving relevance.

• Collaborate with Product, CX/Support, Compliance/Legal, and Technology partners to launch and maintain compliant, high‑performing journeys and in‑product communications (compliance/controls alignment is expected in regulated environments).
• Provide owned‑channel and lifecycle marketing expertise to internal teams via enablement, training, and go‑to‑market support.
• Manage external agencies and internal resources to deliver programs, creative, and campaign operations that hit business goals and quality standards.

• Desire to build rich connections and a sense of community with team members.
• Strong member‑first orientation and motivation to make a positive impact on the people served.
• Growth mindset‑driven to learn, improve, and elevate team performance.

• 5‑7 years of consumer marketing experience, including at least 1+ year in direct‑to‑consumer ecommerce industry.
• Bachelor's degree or equivalent experience.
• Demonstrated success building behavior‑changing spend‑centric campaigns across owned channels.
• Strong experience establishing KPIs, managing performance targets, and extracting insights from data.
• Proven ability to build and run structured test‑and‑learn programs (hypothesis‑driven experimentation and optimization).
• Comfortable working cross‑functionally; able to manage…