Senior Channel Marketing Programs Manager

## Senior Channel Marketing Programs Manager Apply locations:
Draper, UTtime type:
Full time posted on:
Posted Todayjob requisition :
R14462
*
* About Us:

** Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently.

Join us in our pursuit to defend data and protect people.
** How We Work:
** At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
** Bold
* * in how we dream and innovate
** Responsive
* * to feedback, challenges and opportunities
** Accountable
* * for results and best in class outcomes
** Visionary
* * in future focused problem-solving
** Exceptional
* * in execution and impact
** The Role
** Proofpoint is seeking a Senior Channel Marketing Programs Manager to drive the growth, activation, and long-term success of its global partner ecosystem. This role will be responsible for building a partner strategy that enhances partner engagement , enablement, and drives measurable pipeline via partner events and the digital demand center.

The role will lead the strategy and execution of partner-facing programs that strengthen relationships, foster collaboration, and create meaningful interactions between Proofpoint and its partners, including resellers, managed service providers (MSPs), distributors, and strategic alliances.
** Your Day-to-Day
**** Channel Community Strategy
*** Define and execute a comprehensive partner events strategy
* Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
* Create a cohesive partner experience aligned with channel and business priorities
** Partner Engagement & Programs
*** Design and deliver programs that drive active participation across the partner ecosystem
* Lead planning and execution of partner events, including summits, webinars, round tables, and networking experiences
* Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
** Partner Enablement Collaboration
*** Create an always on Demand Center for partners including emails, content, and webinars
* Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
* Drive awareness and participation in enablement initiatives across the channel
** Cross-Functional Leadership
*** Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
* Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
* Advocate for partner feedback in internal planning and decision-making
** Partner Experience & Lifecycle Management
*** Identify opportunities to streamline processes and improve overall partner experience
* Implement initiatives that increase retention, satisfaction, and long-term partner value
** Analytics & Performance Measurement
*** Define and track KPIs related to partner engagement and Demand program effectiveness
* Analyze data to assess impact and optimize strategies
** What you bring to the team**
* *
* Experience:

** Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments
* ** Scope & Ownership:
** Demonstrated ownership of global or multi-regional programs with measurable business impact, including strategy development and execution
* ** Strategic Leadership:
** Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth
* ** Cross-Functional Influence:
** Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
* ** Partner Ecosystem Expertise:
*…