Demand Generation Manager - Paid Social

Demand Generation Manager
- Paid Social

Canopy is a fast-growing SaaS company in Draper, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry.

The Demand Generation Manager
- Paid Social at Canopy will own our paid social program end to end — building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. The ideal candidate is a hands-on paid media operator who is equally comfortable inside Meta, Linked In, and Reddit ads managers and inside the CRM, and who can tell a clear, defensible story about what advertising is doing for the business.

This is a hybrid position in Draper, Utah (M, W, F in-office).

• Paid social ownership :
  Plan, launch, optimize, and scale paid campaigns across Meta, Linked In, Reddit, and emerging platforms. Own day-to-day campaign structure, targeting, bidding, pacing, and optimization, and support paid search on Google Ads where it complements the program.
• Audience building :
  Build and maintain the audience layer that makes paid work — matched and custom audiences, ICP and ABM segments, retargeting pools, lookalikes, and suppression lists — using firmographic, intent, and CRM data.
• Testing and experimentation :
  Run a continuous, structured test roadmap across audiences, creative, offers, placements, and landing pages. Set the hypothesis, call the result, document the learning, and roll winners into the always-on program.
• Attribution and storytelling :
  Dig into performance from multiple angles — platform data, Hub Spot and Salesforce, multi-touch attribution, and self-reported attribution — to connect spend to MQLs, SQLs, pipeline, and net new revenue. Be able to defend the numbers and explain what to do next.
• Budget management :
  Own the paid social budget month to month and quarter to quarter. Forecast, pace, and reallocate spend toward the channels, audiences, and offers producing the best marginal return.
• Creative management :
  Brief, prioritize, and manage creative requests with our design and content teams. Maintain the creative library, track fatigue, and keep a refresh cadence that stays ahead of declining performance.
• Content ideation and creation :
  Partner with content and product marketing on campaign concepts, offers, and messaging angles — and be willing to write the ad copy or produce lightweight creative yourself when speed matters.
• Influencer and community partnerships :
  Work with industry influencers, creators, and communities on sponsored content, co-branded programs, and paid amplification, and measure their contribution alongside the rest of the channel mix.
• Collaboration :
  Work closely with demand gen, content, product marketing, sales, and Rev Ops to align campaigns with the broader plan and to make sure leads are routed, followed up on, and measured correctly.
• AI-enabled workflow :
  Use AI as a daily-workflow default for ad copy variants, audience and competitor research, creative concepting, and performance analysis. Proactively identify opportunities to bring AI into demand gen processes rather than waiting to be asked.

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of hands-on paid media experience with a heavy emphasis on paid social — Meta, Linked In, Reddit, or similar — in B2B or B2C. Google Ads experience is a plus.
• A track record of driving measurable business results, not just clicks and leads. You can point to pipeline and revenue you helped create.
• Deep, in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels and CAPI, and platform reporting.
• Proven ability to build and manage audiences, including matched, custom, and lookalike audiences, ABM target lists, and suppression lists.
• Strong analytical skills, with comfort moving between ad platform data, CRM data (Hub Spot and Salesforce), and spreadsheets to answer attribution questions from multiple angles.
• Experience owning a media budget and reporting on efficiency metrics such as CPL, cost per MQL and SQL,…