Manager, Enterprise Sales EnablementMarketing

* This position is Hybrid and will report into one of the office locations listed.

The Manager, Enterprise Sales Enablement Marketing owns the marketing layer of the enterprise selling experience. This role builds the messaging, content, and enablement that help enterprise sellers and performance managers win and retain enterprise dealer groups across the Cox Automotive retail portfolio - and is accountable for whether that work actually gets used in live deals.

This is a master storyteller role with an operator's discipline attached. The Manager translates complex, multi-product capability into enterprise value propositions that hold up in front of a dealer group principal, a COO, and a CFO - positioning Retail
360, Cox Automotive's omnichannel platform connecting Attract, Shop, Transact, and Own, as the operational leverage a multi-rooftop group is buying, not a feature set. Enterprise groups do not buy products; they buy consolidation, integration, and P&L impact. The economic buyer who signs and the operational adopter who has to live with it are usually different people, and this role builds for both.

The role sits between Sales, Product, and Marketing. It partners with Enterprise Sales to win business, with Product and Product Marketing to make sure enterprise needs are represented in positioning and roadmap, and with the field organization that distributes everything this function produces. Content the field can't find in 90 seconds does not exist, so content operations and adoption are part of the job, not an afterthought.

AI fluency is a baseline expectation. This leader is expected to use AI tools to scale content variants across segments, personalize enterprise outreach at the account level, synthesize account intelligence ahead of high-stakes meetings, and improve content tagging so sellers find the right asset - and to help enterprise clients understand the business value of AI-powered capabilities in the retail portfolio.

• Serve as the primary marketing partner to Enterprise Sales leadership and enterprise sellers, building the content that moves deals: pitch decks, solution briefs, ROI models, objection handling, and competitive battle cards
• Partner with completive intelligence to maintain competitive intelligence and battle cards for the enterprise segment, refreshed on a defined cadence rather than at launch only
• Lead RFP response strategy and content development, positioning against the competitors who actually show up in enterprise evaluations
• Provide real-time support for high-stakes pursuits, executive meetings, and strategic pitches
• Build and maintain a reusable enterprise content library - templates, one-pagers, and modular assets segmented by buyer role and deal stage
• Own launch enablement for enterprise: what sellers need, when they need it, and how their behavior should change at launch - coordinated with Product Marketing so enterprise is represented in launch planning rather than briefed after it
• Develop performance manager playbooks that map to real moments in the field week - QBRs, renewals, escalations, new product introductions
• Use AI tools to accelerate content variants, RFP drafting, competitive research, and account-level personalization at scale

• Translate dealer- and rooftop-level product messaging into enterprise narratives built on group economics - gross per unit, fixed operations absorption, inventory turn, cost per acquisition - rather than scaled-up single-store stories
• Build and maintain the Retail
  360 enterprise narrative and quarterly capability storyline for enterprise audiences across marketing, retail operations, fixed ops, finance, and IT
• Develop messaging that…