Marketing Manager, Lifecycle Marketing

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives.

Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

The Lifecycle Marketing Manager is responsible for developing and optimizing multi-channel customer communications based on user lifecycle status (onboarding, engagement, retention, or win-back). This individual brings a strong mix of strategic thinking, program management, and data analysis to run high-performing campaigns autonomously while actively mentoring junior team members.

• Campaign Ownership: Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.
• A/B Testing & Optimization: Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.
• Data-Driven Insights: Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
• Targeted Segmentation: Oversee the segmentation strategy for your designated part of the lifecycle, making recommendations for new behavioral or demographic segments.
• Cross-Functional Collaboration: Partner directly with Mar Tech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.

• 3–5 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).
• Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).
• Proficient with enterprise ESPs/CDPs (e.g., Braze, Salesforce Marketing Cloud) and analytics software.
• Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.
• Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.

Join a dedicated team working to connect millions of people with their past and enrich their futures. At Ancestry, you will play a role in pioneering legal solutions that shape the consumer genomics industry. Your contributions will help protect the privacy and stories of our customers while…