Sr. Director, Field Sales - Swire; BODYARMOR - Salt Lake

BODYARMOR Sports Nutrition (BASN) is an exciting and innovative company offering premium sports and active hydration products under the fan loved BODYARMOR and POWERADE brands. BASN is backed by one of the most iconic global brands-
- The Coca-Cola Company
, which acquired BASN in 2021. We are driven by passion, grit, teamwork, and the vision of becoming #1 in Sports Hydration. You’ll be on the forefront of an exciting and rapidly growing industry as BASN expands its portfolio and enters new markets. We are looking for talented and passionate people who want to grow and win with us. We are committed to fostering an inclusive company culture, where diversity of thought, background and experience is celebrated and we know peak performance comes when our employees can bring their authentic selves to work.

BODYARMOR is looking for a Sr. Director Field Sales based in Salt Lake City, Utah to join our team.

The Sr. Director Field Sales is responsible for delivering the company’s annual goals and KPIs for their respective geography with primary assignment and accountability for one top Coke bottler and the applicable BA regional support team. This is a high impact individual who can deliver best-in-class execution plans driving revenue and profit for the region. This role is the day-to-day point person for the mid-Senior level personnel at the top bottler and additional mainstream Coke bottlers that fall within the division.

This function requires a finesse and capability to influence significant decision makers that meets regional goals and initiatives. Role must negotiate with their bottlers to align with our key priorities, platform focuses, investments, tactics, and localized support plan– while meeting Company framework for divisional volume, profitability, consumer metrics and local market share goals. Key leader of team comprised of field-based sales & marketing employees in addition to collaboration with multiple cross functional touch points in customer, commercial, marketing and operations at BODYARMOR.

A successful Sr. Director Field Sales is one who can collaborate with DVP, commercial, marketing and customer counterparts to create regional level plans leveraging critical capabilities (customer & bottler acceleration strategies and tactics, regional marketing activation, channel & retail strategies, segmentation, innovation) for key customers and bottlers within the designated territories.

• Work with the system on the following parameters to spearhead field leadership:
  • Performance of the company in achieving volume & revenue growth within their region primarily focused on their one Top Coke bottler.
  • Influence executive leadership regarding matters of strategic importance to the organization to maximize the brand’s productivity within their respective division.
  • Participate and provide bottler input, insights, and expertise to help shape annual company strategies and objectives.
  • Flawless execution of brand’s marketing plans in addition to implementation of localized tactics to accelerate retail activation.
  • Track, rank and publish results holding their BA team and divisional bottling partners accountable for generating winning results.
  • Communicate and manage results with sales team and bottlers to merchandise successes and identify gaps while selling solutions.
  • Heightened prioritization of brand’s key priorities to ensure best in class execution.
  • Supporting BA Operations/Supply Chain to ensure their bottlers are aligned to support our logistics and inventory strategies.
• Co‑develop & implement joint business plans with the bottling system in their region that are comprehensive and aligned with broader Company and Operating Unit plans.
  • Sell‑in the annual Bottler Plans to define volume and spend budgets for all bottlers including innovation, retail, commercial and channel strategies & alignment on co‑investments to drive KPIs (i.e. cold equipment).
  • Coach the field team - and in turn the bottling system - on the principles, priorities and look of success of our Annual Field Sales & Marketing Playbook.
  • Provide invaluable insights and feedback via regular briefings to DVP &…