About noon:
Noon is building the Middle East’s most powerful ecosystem of digital products and services: fast, scalable, and deeply customer-centric. Our mission is simple:
deliver to every door, every day. We imagine, build, and scale new businesses that create real commercial value and push noon’s ecosystem forward. If you’re wired to build from scratch, operate with speed, and turn ambiguity into momentum, this is where you belong.
We are building a next-generation procurement marketplace across UAE & KSA: a multi-category, multi-billion-dollar opportunity. As a B2B Sales Lead, you will be responsible for building demand from scratch in one or more categories, validating market dynamics, closing customers, and helping build Noon’s B2B flywheel from the ground up.
What You’ll Do- Build and scale demand from scratch for your category
- Identify and validate high-potential customer segments using data + on-ground insights
- Launch early GTM motions, close real customers, and capture revenue quickly
- Understand category economics, supplier incentives, and buying behaviours deeply
- Run experiments around pricing, RFQ workflows, customer incentives, and acquisition tactics
- 3-8 years in B2B sales, category, business development
- Experience dealing with SME or enterprise procurement customers is a plus
- Ability to influence sellers and customers effectively
- Willingness to spend time in the market. Comfortable operating with minimal structure & high expectations.
We are looking ONLY for people who operate like owners.
- Bias for action: you move before others finish thinking
- Commercial sharpness: strong instincts around category, buyer behavior, and incentives
- Resourcefulness: you know how to talk to customers, fix problems, and push things forward
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