Head of Commercial Intelligence – Sports

Job Summary

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector.

Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

We are now looking to appoint a Head of Commercial Intelligence – Sports to lead this transformation across our Sports division.

This is a senior, business-facing leadership role with direct accountability for commercial performance, merchant adoption, and measurable P&L impact. It is not a pure technology or data science role — success is defined by outcomes on the ground.

To design, deploy, and embed AI-powered commercial intelligence across the Sports business, enabling better decisions in demand forecasting, allocation, pricing, markdowns, and inventory optimisation.

You will partner closely with senior commercial leaders and merchants to translate data and AI into clear, explainable, and actionable decisions that improve sell-through, margin, and inventory health.

Core Responsibilities:

• Own and lead the commercial intelligence and AI strategy for the Sports division
• Deploy AI solutions across forecasting, allocation, pricing, and markdown optimisation
• Build and scale decision-support tools (including merchant-facing AI copilots) that are trusted and adopted by the business
• Translate complex data and AI outputs into clear executive insights and trade-off decisions
• Act as a thought partner to senior leadership on commercial performance and scenario planning
• Manage and govern external AI and analytics vendors while retaining intellectual property and internal capability

• Improved sell-through across Sports categories
• Reduced markdown exposure and aged inventory
• Tangible improvement in pricing and allocation effectiveness
• High adoption and trust of AI tools by merchants and commercial leaders
• Clear, repeatable decision frameworks embedded in the business

• 8–15+ years of experience in sports, fashion, retail, or FMCG environments
• Proven experience deploying AI or advanced analytics in live commercial settings
• Deep understanding of merchandising, inventory management, pricing, and trade cycles
• Strong commercial mindset with clear P&L accountability
• Able to operate at executive level and influence senior stakeholders
• Pragmatic, hands-on, and comfortable working in complex, fast-moving retail environments

At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities.

If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey.

• An opportunity to become part of diverse teams with international exposure
• Comprehensive family medical insurance
• Family residency sponsorship and flight allowances
• Up to 30% discount in our premium retail sports brand stores
• Up to 20% discount in our pharmacy chain