General Manager - Fashion

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps.

Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

The General Manager - Fashion is responsible for developing and executing the brands omni channel strategy, setting commercial targets, and managing budgets in alignment with the groups short- and long-term vision. They drive brand growth while optimizing current operations across retail, wholesale, marketplace, eCOM ensuring seamless integration between online and offline touchpoints. The role also requires strong product acumen and a fashion-forward mindset, ensuring deep understanding of brand DNA, assortment needs, and market fashion trends to deliver exceptional customer experiences and sustained commercial and financial success.

Your responsibilities will be to:

• Develop and execute the long-term vision for the brand’s omnichannel and hybrid network
  , seamlessly integrating offline and online touchpoints.

• Strengthen brand positioning by optimizing the physical and digital network, driving strategic renovations and closures, and leading all digital investments across eCommerce, apps, and in-store solutions

• Drive profitability by maximizing OPEX/CAPEX efficiency, ensuring accurate store-level IRR, and rigorously tracking financial performance.

• Lead and elevate the end-to-end hybrid customer journey, leveraging digital innovation to build, engage, and sustain a loyal brand community.

• Build strong partnerships with brand principals and key stakeholders to accelerate strategic growth.

• Shape and oversee the brand marketing strategy, ensuring cohesive storytelling, impactful campaigns, and 360° activation across retail, digital, social, CRM, and media platforms to accelerate brand equity and customer acquisition.

• Lead the overall distribution business, identifying, evaluating, and expanding wholesale and alternative distribution opportunities that strengthen market presence, unlock incremental growth.

• Identify CX gaps and implement forward-looking strategies aligned with evolving customer expectations.

• Has strong product and assortment understanding, grounded in brand DNA, fashion trend awareness, ensuring the brand delivers the right collections, anticipates customer preferences, and drives both commercial performance and brand desirability

• 10+ years of experience, including 5+ in senior leadership roles

• Strong digital, CRM and CX design experience

• Hybrid retail & eCommerce expertise

• Financial rigor and commercial discipline

• Exceptional stakeholder management and influencing…